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Full-Time

Creative Director

Copy, Go To Market

Posted on 6/19/2024

Robinhood

Robinhood

1,001-5,000 employees

Commission-free trading platform for investments

Fintech
Financial Services

Compensation Overview

$156k - $235kAnnually

+ Bonus + Equity Plan

Senior, Expert

Menlo Park, CA, USA + 2 more

More locations: New York, NY, USA | Bellevue, WA, USA

Role requires in-office presence in Menlo Park, New York City, or Bellevue.

Category
Graphic Design
Illustration
Art, Graphics & Animation
Required Skills
Marketing
Requirements
  • Proven ability in leading marketing and creative strategy with a focus on brand transformation
  • Demonstrated experience in managing and driving comprehensive marketing campaigns
  • Strong leadership skills with a passion for developing talent and fostering a collaborative team environment
  • Exceptional ability to communicate complex ideas effectively across various teams and partners
Responsibilities
  • Delve deep into the heart of our target demographic, crafting content that resonates by addressing their needs, desires, and behaviors.
  • Use storytelling to captivate the audience, evoke emotions, and clearly communicate the unique value of our brand.
  • Develop concise, powerful copy that articulates the benefits of our products and inspires action.
  • Maintain a consistent tone and voice across all content channels, strengthening our brand identity and fostering audience trust.
  • Innovate and adapt across different media formats to keep our messaging fresh, relevant, and impactful.
  • Generate compelling product descriptions that highlight how our solutions uniquely address customer needs.
  • Craft marketing materials that combine persuasive text with eye-catching visuals to improve product appeal and engage potential customers.
  • Create striking ad copy that captures attention and conveys key benefits, prompting consumer engagement and actions.
  • Enhance website visibility and user experience with content optimized for SEO that guides potential customers from discovery through to conversion.

Robinhood offers a platform for trading stocks, options, ETFs, and cryptocurrencies, aiming to make investing accessible and affordable for everyone. Users can trade without paying traditional fees and can invest in fractional shares, allowing them to buy portions of expensive stocks. The company generates revenue through a premium subscription service, interest on uninvested cash, and rebates from trading venues. Robinhood's goal is to empower individuals to take control of their financial futures with a user-friendly trading experience.

Company Stage

IPO

Total Funding

$7.4B

Headquarters

Menlo Park, California

Founded

2013

Growth & Insights
Headcount

6 month growth

3%

1 year growth

7%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Robinhood's expansion into new markets like Hawaii and U.S. territories indicates strong growth potential and increased user base.
  • The acquisition of Pluto and integration of AI capabilities can provide users with advanced, personalized investment insights, enhancing user experience and retention.
  • Offering IPO access democratizes investment opportunities, allowing retail investors to participate in early-stage investments traditionally reserved for institutional investors.

What critics are saying

  • The highly competitive fintech market means Robinhood must continuously innovate to maintain its edge over rivals like E*TRADE and Charles Schwab.
  • Regulatory scrutiny and changes, such as those seen in Hawaii, can impact Robinhood's operations and expansion plans.

What makes Robinhood unique

  • Robinhood's commission-free trading model disrupts traditional brokerage firms by eliminating fees, making investing accessible to a broader audience.
  • The introduction of fractional shares allows users to invest in high-value stocks with minimal capital, a feature not commonly offered by traditional brokers.
  • Robinhood's recent acquisition of Pluto enhances its platform with AI-driven personalized investment strategies, setting it apart from competitors.

Benefits

Well-being - Premium medical, dental, and vision insurance

Family & home life - Parental leave, personal prosperity benefits

Comfort & care - Flexible work from home / office balance, health & wellness stipend

Office life - Catered meals and fully stocked kitchen, commuter benefits

Growth - Education and training, community events, career mentorships

INACTIVE