Full-Time

Direct Mail Marketing Manager

Posted on 9/20/2024

Earnest

Earnest

201-500 employees

Provides student loan refinancing and personal loans

Fintech
Financial Services

Compensation Overview

$118k - $151kAnnually

Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
  • Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
  • Experience using data analytics to inform campaign decisions and drive growth.
  • Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
  • Willingness to travel to the Oakland office monthly to collaborate with other team members.
  • Experience with machine learning models or predictive analytics in marketing (even better).
  • Familiarity with marketing automation platforms and CRM systems (even better).
  • Previous experience managing budgets and vendor contracts in a high-volume marketing environment (even better).
Responsibilities
  • Oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.
  • Collaborate with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.
  • Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
  • Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
  • Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.

Earnest provides financial solutions focused on student loan refinancing, private student loans, and personal loans. The company uses advanced data analysis and underwriting software to assess each client's financial situation, allowing them to offer low-interest rates tailored to individual needs. Clients can select flexible repayment plans that suit their financial circumstances, making it easier to manage their debt. Unlike many competitors, Earnest continuously adjusts its rates based on market conditions to remain competitive. The goal of Earnest is to help financially responsible individuals effectively manage their educational and personal debt.

Company Stage

Acquired

Total Funding

$123.5M

Headquarters

San Francisco, California

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Rising demand for student loan refinancing due to higher traditional banking rates.
  • Digital-first financial services are preferred by 70% of millennials.
  • AI-driven credit assessment tools enhance loan approval rates and reduce defaults.

What critics are saying

  • Increased competition from fintech startups with innovative loan features.
  • Rising U.S. interest rates may decrease demand for refinancing options.
  • Potential federal loan forgiveness programs could reduce private refinancing demand.

What makes Earnest unique

  • Earnest uses data-driven underwriting beyond credit scores for loan approvals.
  • The company offers flexible repayment plans tailored to individual financial situations.
  • Earnest provides a seamless online application and account management experience.

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