About the Role

We are looking for a versatile writer who has experience in the identity and fraud market, and who can manage end-to-end ideation, development, writing, and editing of a variety of content asset types for demand generation, product marketing, and thought leadership purposes. Content assets will include ebooks, brochures, infographics, whitepapers, guides, checklists, blogs, video scripts, website copy, contributed articles, among others.

You will research topics, collaborate with subject matter experts, and work with internal teams to write content that tells the Socure story and drives qualified leads to our demand generation pipeline. In this role, you will partner with internal and external stakeholders to understand the needs of target audiences, the key messages that need to be communicated, and other critical insights that you must weave into compelling stories that drive action.

Responsibilities

• First and foremost, you’re a storyteller. You will draw the reader in and tell a story through content creation in a compelling way through a variety of mediums. The content you develop will compel readers to become customers.
• Apply subject matter expertise on identity verification and fraud detection to develop content that positions Socure as the single source of truth for identity and fraud solutions across all markets.
• Partner with Socure’s Product teams, Product Marketing teams, and wider Marketing organization to build and execute content that is tailored to specific product, technology, and corporate messages, all in a way that converts readers into qualified leads throughout the prospect and customer journey.
• Lead development and sourcing of creative, compelling content across various mediums, including videos, blogs, infographics, emails, social posts, and more. This will require versatility at developing content across a variety of asset types.
• Oversee tracking, analysis, and reporting on content effectiveness and conversion. Use learnings to continue optimizing for prospect conversion.
• Repurpose existing Socure content for different vertical markets and specific campaign messages.
• Develop and write contributed articles, and repurpose existing content, for third-party publications and PR-related opportunities. 
• Lead and inspire a junior team of content makers as they learn a new space.
• Learn and experiment with new AI content-creation tools. You’ll be the pioneer of AI-based marketing content.
• Partner with head of brand marketing/communications to tell a cohesive and compelling brand story

Qualifications

• 10+ years of relevant work experience (research, product marketing, content marketing, digital marketing), in a B2B SaaS environment.
• 3-5 years of experience in fraud, identity verification, or a related market.
• 5+ years experience managing junior content staff
• Understanding of enterprise technology products and how to communicate their value to potential customers.
• Proven success at applying visual storytelling to your content development.
• Self-starter mentality: ability to self-educate, build a strategy, communicate that strategy to get stakeholder buy-in, and execute.
• Exceptional copywriting and editing skills, with a strong attention to detail.
• Strong project management skills and ability to work in a fast-paced, deadline driven environment.
• Experience with optimizing content for SEO
• Experience analyzing and leveraging data and metrics to measure audience impact.
• Capable of creating content for a variety of different mediums (blogs, video scripts, etc).
• Operate with a journalistic mindset. Have the ability to turn C-Suite and SME interviews and unstructured notes into thoughtful, compelling stories. Capable of delivering on aggressive deadlines.
• Bachelor’s degree or related experience.
• Agility; you can handle challenges while maintaining your cool and sense of humor as a team player.
• Excellent verbal and written communication skills.