Facebook pixel

Director of Content Marketing & Strategy
Posted on 1/19/2023
INACTIVE
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Communications
SEO
Requirements
  • 10+ years of relevant work experience (research, product marketing, content marketing, digital marketing), in a B2B SaaS environment
  • 3-5 years of experience in fraud, identity verification, or a related market
  • 5+ years experience managing junior content staff
  • Understanding of enterprise technology products and how to communicate their value to potential customers
  • Proven success at applying visual storytelling to your content development
  • Self-starter mentality: ability to self-educate, build a strategy, communicate that strategy to get stakeholder buy-in, and execute
  • Exceptional copywriting and editing skills, with a strong attention to detail
  • Strong project management skills and ability to work in a fast-paced, deadline driven environment
  • Experience with optimizing content for SEO
  • Experience analyzing and leveraging data and metrics to measure audience impact
  • Capable of creating content for a variety of different mediums (blogs, video scripts, etc)
  • Operate with a journalistic mindset. Have the ability to turn C-Suite and SME interviews and unstructured notes into thoughtful, compelling stories. Capable of delivering on aggressive deadlines
  • Bachelor's degree or related experience
  • Agility; you can handle challenges while maintaining your cool and sense of humor as a team player
  • Excellent verbal and written communication skills
Responsibilities
  • First and foremost, you're a storyteller. You will draw the reader in and tell a story through content creation in a compelling way through a variety of mediums. The content you develop will compel readers to become customers
  • Apply subject matter expertise on identity verification and fraud detection to develop content that positions Socure as the single source of truth for identity and fraud solutions across all markets
  • Partner with Socure's Product teams, Product Marketing teams, and wider Marketing organization to build and execute content that is tailored to specific product, technology, and corporate messages, all in a way that converts readers into qualified leads throughout the prospect and customer journey
  • Lead development and sourcing of creative, compelling content across various mediums, including videos, blogs, infographics, emails, social posts, and more. This will require versatility at developing content across a variety of asset types
  • Oversee tracking, analysis, and reporting on content effectiveness and conversion. Use learnings to continue optimizing for prospect conversion
  • Repurpose existing Socure content for different vertical markets and specific campaign messages
  • Develop and write contributed articles, and repurpose existing content, for third-party publications and PR-related opportunities
  • Lead and inspire a junior team of content makers as they learn a new space
  • Learn and experiment with new AI content-creation tools. You'll be the pioneer of AI-based marketing content
  • Partner with head of brand marketing/communications to tell a cohesive and compelling brand story
Socure

501-1,000 employees

Digital identity & fraud solutions provider
Company Overview
Socure’s mission is to verify 100% of good identities in real-time and completely eliminate identity fraud on the internet. The company’s predictive analytics platform applies artificial intelligence and machine learning techniques with trusted online/offline data intelligence from email, phone, address, IP, device, velocity, and the broader internet to verify identities in real time.
Benefits
  • Competitive salary & equity
  • Comprehensive medical, dental, & vision coverage
  • FSA
  • Parental leave
  • 401k
  • Life insurance
  • PTO
Company Core Values
  • Performance
  • Ownership
  • Innovation
  • Support