Instacart operates an online grocery delivery platform across North America, allowing customers to order from local stores via website or app. Personal shoppers pick, pack, and deliver the items to customers’ doors or offer in-store pickup. Revenue comes from delivery fees, the Express membership, a service fee, and in-app advertising; it offers a catalog of about 1 billion products from 500+ retailers. The goal is to be the leading, reliable platform for same-day grocery delivery with broad reach and strong service standards.
Company Size
10,001+
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2012
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MapleBear (CART), operating as Instacart, was highlighted as a top contributor in PenderFund Capital Management's August 2026 investor letter following a solid quarter. The grocery technology company reported gross transaction value increasing 14% year-over-year, marking its tenth consecutive quarter of double-digit growth. Advertising revenue rose 16%, and adjusted EBITDA exceeded guidance. The company is expanding retail partnerships beyond traditional groceries whilst deepening its commitment to AI to reduce order friction and increase basket sizes. As of October 2026, MapleBear closed at $45.67 with a market capitalisation of $10.57 billion. The company reported $3.99 billion in trailing twelve-month revenue. Hedge fund holdings dropped slightly to 56 funds in the second quarter from 58 previously.
Skip and Instacart join forces, providing Canadians with more stores, more stuff, and more to Skip. Oct 06, 2026, 08:00 ET New partnership brings Instacart's grocery and retail marketplace to Skip, while Skip's 50,000+ national and local restaurant partners become available to Instacart customers. TORONTO, Oct. 6, 2026 /CNW/ - Skip, Canada's homegrown delivery network, and Instacart (Nasdaq: CART), a leading grocery technology company in North America, announced a new partnership that makes it easier than ever for Canadians to shop for what they need. Starting today, Skip customers can access Instacart's grocery and retail marketplace directly through the Skip app, while Instacart customers gain access to Skip's network of more than 50,000 national and local restaurant partners in the Instacart app. "This partnership represents a pivotal moment in Skip's evolution," says Paul Burns, CEO of Skip. "We have grown far beyond our roots in restaurant delivery to become an essential, all-in-one destination for Canadians. Through our Instacart partnership, Skip now offers an unprecedented breadth of grocery, everyday essentials and products. We're allowing Canadians to Skip to the good part through a seamlessly integrated shopping experience, combining Instacart's proven grocery leadership and technology with Skip's unparalleled local reach." "Instacart has built its reputation by delivering the online grocery ordering experience Canadians trust," said Ryan Hamburger, Chief Commercial Officer of Instacart. "Partnering with Skip provides Instacart customers the convenience of ordering restaurant delivery through our app, and it lets us meet new Skip grocery customers right where they like to shop. Together, we're making it easier than ever for Canadians to get what they need, whether it's a week's worth of groceries or their favourite restaurant meal." This collaboration marks a major leap forward, bringing two industry-leading apps together to give Canadians more choice, unlocking access to millions of items for Canadians, bringing an unprecedented range of everyday needs and must-haves within reach from grocery, restaurant, beauty, household essentials and more. This comprehensive shopping experience includes: * Grocery, retail, restaurants and more at your fingertips: Skip customers can now tap into Instacart's vast marketplace right within the Skip app -gaining instant access to a wide assortment of grocery and everyday essentials from top brands. * 50,000+ restaurants on Instacart: Instacart customers can browse and order from Skip's national and local restaurant partners directly through the Instacart app - from breakfast to dinner and everything in between. * Savings for members: Skip+ members enjoy $0 delivery fees on Instacart-powered grocery and retail orders*, and Instacart+ members enjoy $0 delivery fees and reduced service fees** on restaurant orders through Skip. How it works: Ordering Instacart-powered grocery and retail directly through Skip provides the best of both worlds: maximum convenience with zero hassle. With everything now available in one app, Canadians can order weekly groceries, specialty retail, and favourite local restaurant meals all in one spot. * Open the Skip app and tap the grocery icon within the Skip app * Browse Instacart's network of 130+ retail banners and over 9,000 locations in Canada * Once a store is selected, customers will be seamlessly redirected to Instacart's platform to browse its live catalog and place an order * Every order is then picked in-store by an experienced Instacart shopper to select the freshest produce, check expiration dates, offer substitutions, and handle fragile items with care. Instacart: * Open the Instacart app and tap the restaurant icon * Browse Skip's network of 50,000+ national and local restaurants * Once a restaurant is selected, follow the in-app prompts to place your order * A Skip courier brings your food right to your door To celebrate the new partnership, Skip will be popping up in Toronto and Calgary with a larger-than-life giant grocery cart taking over the streets, overflowing with all the things Canadians can now access through this partnership. Lucky winners will also have the chance to win gift cards for groceries. Contest details can be found on Skip's Instagram, @skip_canada, as of October 6. Starting today, Skip will also be offering 40% off Instacart-powered orders of $35 or more, up to $15 off*, while quantities last. Check the Skip app for more details. See disclaimers below. About Skip Skip is Canada's homegrown delivery network. What started in 2012 as a local start-up in the Prairies has grown into a Canadian technology success story, connecting millions of Canadians in over 450 cities and towns with more than 50,000 local restaurants, grocery, convenience and retail partners. With a vision to empower everyday convenience, Skip helps Canadians get what they need, when they need it - so they can Skip to the Good Part of their day. Through Skip+ membership, customers can access added value, including $0 delivery fees on eligible orders, exclusive offers, and member-only perks. As a subsidiary of Just Eat Takeaway.com, one of the world's leading on-demand delivery companies, Skip combines local expertise with global scale to provide fast, reliable service when it matters most. About Instacart Instacart is a leading grocery technology company that partners with more than 2,200 retail banners - representing nearly 100,000 stores - to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. For more information, visit www.Instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart. Disclaimers *Offer valid on eligible orders with a minimum spend of $35 (before taxes, tips, and service fees). Discount automatically applies at checkout for qualifying orders made via the "Groceries Powered by Instacart" tab on Skip. Alcohol and other age-restricted items do not count toward the $35 minimum spend and are not eligible for this offer. $0 delivery fees excludes service fees, taxes and gratuities. $0 delivery fees available to eligible Skip+ members on qualifying orders. While supplies last. Non-transferable and has no cash value. Subject to change or cancellation without notice. **Service and other fees apply. On eligible orders only. Order minimum & exclusions apply. SOURCE Skip [email protected]
Unite Us has partnered with Instacart to expand food-as-medicine programmes across the United States. The collaboration addresses growing food insecurity, with 47.9 million Americans experiencing it in 2024 according to the latest Household Food Security report. The partnership combines Unite Us' closed-loop referral system with Instacart's Fresh Funds grocery benefit programme. Unite Us identifies eligible members, distributes benefits, and tracks outcomes, whilst Instacart handles benefit delivery through customisable grocery stipends redeemable at any grocer on its platform. The solution targets healthcare payers, providers, and public sector organisations seeking to scale nutrition programmes for Medicaid, Medicare, and rural populations. Participants can use the benefits alongside existing programmes like SNAP and WIC. The partnership enables organisations to reach eligible members, distribute funds directly, and measure the impact of nutrition spending on health outcomes.
Instacart's digital transformation: how real-time shelf intelligence is reshaping grocery retail. Asep Darmawan September 29, 2026 7 minutes read By PYMNTS | September 21, 2026 In an era where the digital and physical worlds are increasingly blurred, Instacart has unveiled a transformative software suite designed to bridge the gap between abstract inventory management and the tangible reality of the grocery store shelf. By leveraging the massive data footprint of its shopper network, the company aims to provide grocers and consumer packaged goods (CPG) brands with an unprecedented, real-time view of store aisles, fundamentally altering how products are stocked, displayed, and purchased. The core innovation: mapping the "most complex environment in retail" The grocery industry has long struggled with a fundamental disconnect: traditional inventory management systems are often based on periodic counts, theoretical stock levels, and lag-heavy reporting. As retailers know, the physical store is a volatile, high-velocity environment. Between customer traffic, frequent restocking, and the constant movement of displays, the actual state of a shelf can change in a matter of minutes. Instacart's new software solution, announced Monday (Sept. 21, 2026), directly addresses this volatility. The platform effectively "maps the entire store down to individual products on shelves," providing a virtual window into the aisle. By doing so, it allows grocers and brands to perform a "virtual walk-through" of their retail footprint, identifying stock-outs, planogram compliance issues, and merchandising opportunities as they happen. "Grocery stores are the most complex physical environments in retail," said Ryan Hamburger, Instacart's Chief Commercial Officer. "A single store carries tens of thousands of items, and the floor changes by the minute as customers shop, brands restock, and associates move displays. Traditional inventory systems weren't built for today's reality - they rely on estimates and periodic counts, leaving grocers and brands with an incomplete picture of what's actually happening on shelves." The data engine: harnessing the shopper network. The efficacy of this new intelligence tool lies in the sheer scale of Instacart's operational data. The company operates a vast network of approximately 600,000 shoppers across North America. These shoppers visit stores, on average, more than 15 times per store per day. This translates into a staggering volume of information: more than 10 million unique data points gathered every 24 hours. By aggregating these data points - essentially digitizing the observations made by shoppers as they traverse aisles to fulfill orders - Instacart has created a high-fidelity map of product availability. This isn't just about knowing whether an item is in the backroom; it is about knowing if it is on the shelf, where it is located, and how its placement affects consumer behavior. For CPG brands, this is a game-changer. Historically, brands have had to rely on intermittent third-party audits or inconsistent reports from store managers to understand how their products are performing in the wild. Now, they can see spikes and dips in demand in real-time, allowing them to adjust their supply chain logistics or promotional strategies with surgical precision. Chronology of Instacart's tech-forward strategy. To understand the significance of this move, one must look at the trajectory of Instacart's evolution over the past 24 months. * Q3 2025: Instacart accelerates its investment in computer vision and AI-driven store mapping, signaling a move beyond simple delivery logistics and into the role of a retail intelligence partner. * Early 2026: The company begins testing pilot programs with select national grocery chains to synchronize online inventory data with physical shelf-scan data, identifying the "gap" between system-reported stock and physical reality. * September 2026: The official launch of the store-mapping software. This launch represents the culmination of years of data accumulation and software development, positioning the company as an essential infrastructure provider for the grocery industry. * Mid-September 2026: Concurrently, Instacart rolls out "Clementine," its advanced AI shopping assistant. This tool integrates directly with the new shelf-intelligence data, ensuring that the assistant's recommendations are grounded in reality rather than outdated inventory files. AI and the "Real-Time" Imperative. The launch of the shelf-intelligence suite comes on the heels of the introduction of Clementine, Instacart's artificial intelligence shopping assistant. Clementine is designed to transform the shopping experience by merging a customer's historical purchase data with real-time store inventory. For example, a customer might send a text prompt like, "High-protein easy dinners for two," and the AI, aware of what is currently available on the shelf at the nearest store, creates a perfectly curated, purchasable cart. However, the technology is only as good as the underlying data. As industry observers have noted, the current race in the grocery sector is not just about who has the cleverest AI, but who has the most accurate view of the shelf. If an AI recommends a product that is out of stock, the consumer experience is ruined instantly. "A recommendation is worthless the moment a customer shows up and the product is gone," the report noted. "That is the real race across grocery right now. Not which company builds the smartest AI, but whose inventory data is accurate and current enough to be trusted at checkout, store by store." Competitive landscape: the battle for the digital storefront. Instacart is not acting in a vacuum. Grocery giants like Kroger and Albertsons have also been aggressively pursuing their own AI-driven shopping assistants. These legacy retailers have deep knowledge of their own physical footprints and are pouring capital into digital transformation to maintain customer loyalty in an increasingly fragmented market. However, Instacart holds a distinct advantage: its agnostic position. By operating as a third-party platform that works across hundreds of retail banners, Instacart's data is cross-sectional. It sees patterns of consumer behavior and inventory trends that transcend any single retail brand. This enables the company to provide benchmarks and insights that individual chains - focused solely on their own stores - might miss. Implications for the industry. The implications of this shift are profound, impacting several key pillars of the retail ecosystem: 1. Operational efficiency. Retailers can drastically reduce "ghost inventory" - items that the system says are in stock but are missing from the shelf. By alerting store associates to restocking needs in real-time based on actual shelf observations, stores can minimize lost sales. 2. Merchandising and planogram compliance. CPG brands often pay for prime shelf space. With Instacart's new software, they can verify whether their products are actually being displayed according to their contracts. This creates a more transparent relationship between the retailer and the supplier. 3. Supply chain agility. When demand spikes - whether due to a local event, weather patterns, or a viral social media trend - the feedback loop between the store shelf and the distribution center is often too slow. Real-time intelligence allows for faster, more proactive replenishment, potentially saving millions in lost revenue across the industry. 4. Consumer satisfaction. For the end consumer, the "real-time" promise means fewer substitutions, more accurate search results, and a more reliable shopping experience. In an era of high inflation and price sensitivity, the value of a grocery trip is determined by the ability to find what you need without hassle. Looking ahead: the future of grocery intelligence. As Instacart continues to integrate these solutions, the industry will likely see a move toward "self-healing" supply chains. In this vision, the software doesn't just notify a manager that a shelf is empty; it autonomously triggers a reorder, adjusts digital pricing, or updates the AI shopping assistant to hide out-of-stock items until the shelves are replenished. The launch of this software marks a transition from a reactive grocery model - where retailers respond to problems after they have occurred - to a proactive model, where stores are managed by the data they generate. As the physical and digital stores merge into a single entity, the winners will be those who can harness the chaos of the retail aisle and turn it into clear, actionable intelligence. While the competition between grocery AI assistants remains fierce, the "real race" has clearly shifted to the shelf. By effectively turning its army of shoppers into a real-time data sensor network, Instacart has positioned itself at the center of this transformation, proving that in the future of retail, the most powerful tool isn't the one that tells you what should be there, but the one that tells you what is there. Subscriber
Instacart pays $150K to settle Seattle app-based worker pay violations. Sep 24, 2026, 10:36 AM MyNorthwest.com Instacart has agreed to pay nearly $150,000 to settle alleged violations of Seattle's app-based worker pay law. According to the Seattle Office of Labor Standards (OLS), 846 Instacart workers were affected. The settlement includes back pay, interest, damages, and civil penalties. "The law is clear, app-based workers who are picking up orders that start in Seattle are entitled to minimum payment," OLS Director Steven Marchese said. "We are seeing this issue come up more frequently, which makes enforcement especially important. While we want to ensure all businesses are following the law, we also want to ensure workers know their rights and feel empowered to come forward if they believe they are not being paid what they are owed." The City of Seattle first learned of Instacart's failings when the company did not provide the required minimum payment for orders picked up at two Seattle restaurants near the Shoreline border. "App-based workers are a vital part of Seattle's economy, yet many face barriers to accessing information about their rights," Founder and CEO of Growing Contigo, José Manuel Vasquez, said. "Through our partnership with the Seattle Office of Labor Standards, Growing Contigo helps bridge that gap by delivering culturally relevant, language-accessible outreach and education directly in the communities where app-based workers live and work. We empower app-based workers to better understand their rights, navigate complex processes, and become educated about how to operate as an app-based worker." Instacart settles with FTC over deceptive practices but faces separate investigation into prices. Delivery company Instacart paid $60 million in customer refunds last December under a settlement reached with the Federal Trade Commission over alleged deceptive practices. The FTC said that Instacart has been falsely advertising free deliveries. The San Francisco-based company isn't clearly disclosing service fees, which add as much as 15% to an order and must be paid for customers to receive their groceries, the FTC said. Instacart has also failed to clearly disclose that customers who enroll in a free trial for its Instacart+ program will be charged membership fees at the end of the trial. The FTC said hundreds of thousands of customers have been charged but have received no benefits from memberships or refunds. Instacart+ offers members free deliveries on most orders for $99 per year. The FTC said Instacart also advertises a "100% satisfaction guarantee," but customers who experience late deliveries or unprofessional service typically receive only a small credit that can be used toward a future order, not a refund. "The FTC is focused on monitoring online delivery services to ensure that competitors are transparently competing on price and delivery terms," Christopher Mufarrige, the director of the FTC's Bureau of Consumer Protection, said. Instacart denied the FTC's allegations of wrongdoing Thursday but said it reached a settlement in order to move forward and focus on its business. Contributing: The Associated Press