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Senior Crm Specialist
Posted on 6/22/2022
London, UK
Experience Level
Desired Skills
  • You have experience in using Responsys or other ESPs
  • You have prior experience working in a CRM or Email marketing team
  • You will hold strong attention to detail, maintaining high standards for the quality of output
  • You are able to plan and prioritise, approaching work with urgency to meet deadlines
  • You have a curious and analytical mindset and confidence to offer recommendations based on insight
  • You are a good communicator
  • Create CRM acquisition and retention strategies to improve loyalty, customer retention, segment migration, CLTV, and consistent customer experiences
  • Devise and lead cross-channel campaigns, working closely with other channel managers to deliver CRM KPIs
  • Deliver a multi-touchpoint approach to customer communications, working closely with stores, customer services and the customer engagement team
  • Ownership of the CRM tooling, specifically the CDP (Bluevenn)
  • Own and optimise the cross-channel lifecycle programme
  • Have a test and learn approach to new digital marketing initiatives, creating forecasts for all CRM campaigns and tests
  • Provide analysis and reporting for marketing and promotional activity and make recommendations based on these results
  • Interpret customer reporting to identify opportunities to drive the CRM metrics through campaigns and other initiatives
  • Pose the right questions to the insight team to develop a deeper understanding of channels and customers

5,001-10,000 employees

Online luxury fashion retail platform
Company Overview
Farfetch's mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.