Senior Copywriter

Company Description

Saatchi & Saatchi Wellness is a full-service creative agency operating in the health and wellness space. Our purpose is to unleash the ‘Wellness Effect’ in every person through meaningful personalised experiences, because we achieve greater outcomes when we are fully engaged in our wellness. We believe when our people do well, our work does well, our clients do well, and our patients do well, inspiring even more wellness in the world. We sum it up in two small words…Do Well.

Overview

The health Senior English Copywriter is responsible for creating compelling and effective concepts and copy in the English language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience. 

They handle projects from concept to final execution, be it for existing client or new business pitches. They have experience in client interaction and must be able to effectively present and rationalize their work, both internally and with clients.

The position of Health Senior Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in a health agency environment, creating conceptually driven campaigns and crafting copy in English / Arabic for global brands, within the compliance remit of pharma brands.

• Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.

• Being able to simplify complex data stories, if require, with the support of medical writers 

• Being able to juggle multiple projects, prioritize, and meet deadlines

• Investigating industry best-practices and new possibilities 

• Taking part regularly in opportunity briefs, stretching their creative abilities consistently  

Responsibilities

Technical & Product

• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns, targeting consumers, patients and healthcare professionals

• Writing texts (e.g. copy, product descriptions), proofreading, referencing, and content editing

• Ensuring the consistency of prepared content.

• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns. 

• Have a keen understanding of all the channels in the 1:1 marketing space. 

• Understanding of the power of data intelligence to help them achieve the communication challenge. 

• Required to make conceptual and strategic decisions across a wide variety of clients within the health industries. 

• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language. 

• Develop and execute strategically-sound creative for cross-channel initiatives 

• Persuasively present both internally and to clients with credibility, reasoning, and emotion

• Actively listen to truly understand the ask, client feedback, and internal feedback

• Ensure communications are produced to the highest standards of accuracy and quality control

• Deliver fresh ideas and personality while working with existing brand voice and tone

• Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.

• Research competitors and the industry to provide insight into trends and creative foresight

• Partners with the creatives to make the idea, copy, and design a cohesive story

Business Acumen & Operational Efficiency

• Maintain exceptional organizational skills and composure while managing multiple high-priority projects simultaneously.

• Cultivate a positive culture of teamwork and mutual respect within the creative team, enhancing collaboration

• Exhibit a strong commitment to accountability and excellence in all project endeavors.

Innovative & Analytical Mindset

• Develop original and strategic creative concepts that align with client objectives and overarching business goals, effectively leveraging AI tools.

• Present and critique creative work with key stakeholders, refining solutions based on collaborative feedback.

• Oversee comprehensive project management from inception to completion, effectively coordinating with internal teams and external partners.

People & Leadership

• Create and communicate a strategic vision that inspires creativity and dedication among team members, fostering an environment of innovation.

• Encourage and facilitate collaboration, leveraging diverse perspectives to unlock the team's full creative potential.

• Mentor and nurture emerging talent within the team, fostering a supportive and growth-oriented atmosphere.

Self

 • Demonstrate adaptability and a proactive growth mindset, with a commitment to experimenting emerging trends.

• Set ambitious objectives and deliver high-impact results while welcoming constructive feedback for personal and professional growth.

• Advocate for ethical practices and mutual respect among team members, promoting a positive work environment

Qualifications

•5+ years of experience with a strong, creative portfolio in health, experienced in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.

• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off

• Strong conceptualisation and smart thinking skills

• Energy, and an open & curious minds 

• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums

• Deep understanding of the social media landscape and online media technologies.

• Proven ability to excel in a fast-paced creative environment and engage effectively with various stakeholders.

• Bachelor’s Degree in appropriate field of study

• Has the personality to develop thriving client relations and can lead creative presentations

• A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Additional Information

R-2060P-2348