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Social Media Lead
Posted on 4/20/2022
Experience Level
Desired Skills
Social Media
  • 5+ years experience in Social Media Management
  • 2+ years of experience working in web3/cryptocurrency/blockchain
  • Strong written/verbal communication skills
  • High attention to detail
  • Ability to manage a large number of tasks per day
  • Fluent in written and spoken English
  • Manage day-to-day posting on Protocol Labs' social media properties
  • Create and execute Social Media & Influencer campaigns - Blockchain & Crypto influencer marketing, utilizing relevant channels like Twitter, Twitch, YouTube, Facebook, Instagram, Reddit, and Clubhouse to reach audiences
  • Monitor online conversations and guide them towards learning and positivity, sticking to our core messaging and voice guidelines
  • Communicate directly via Twitter, Slack, Telegram, email, and other channels - answer questions, resolve issues, make them happy
  • Be able to speak to, and contribute to, a deep knowledge base of questions about Filecoin, IPFS, Protocol Labs, and related areas of blockchain technology
  • Be the eyes and ears of the Protocol Labs brands in the community -- share any feedback or relevant brand perception with the rest of the marketing team
  • Partner with the rest of the marketing team to create multi-channel campaigns and strategies around Protocol Labs projects
  • Work alongside Developer Relations and product managers to help engage and serve the community
  • Create processes and documentation so that the social media team can be scaled when necessary
  • Create KPIs and monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results
Protocol Labs

51-200 employees

Open-source R&D lab with Web3 focus
Company mission
Protocol Labs aims to make human existence orders of magnitude better through technology. The company is open-source research, development, and deployment laboratory, who's projects include IPFS, Filecoin, libp2p, and more.
  • Parental leave
  • Contributions to your retirement
  • Competitive pay and unlimited time off
  • For U.S.-based employees: platinum-level health, dental, and vision coverage for you and your family.
Company Values
  • We are open source to the core: Open-source technology is at the core of all our projects and at the center of our philosophy.
  • We are a global, remote workforce: Protocol Labs is a distributed company with no central office, working from home all over the world.
  • We champion autonomy: We empower people to lead and take ownership of interesting, challenging problems.
  • We welcome diverse ways of thinking: This is a team of talented, curious people of diverse backgrounds and unique perspectives.
  • We are a startup lab:We mix fast-paced, growth-oriented startup culture, with deeply analytical, data driven research thinking.