Full-Time

Marketing Campaign Manager

Confirmed live in the last 24 hours

Inovalon

Inovalon

1,001-5,000 employees

Cloud-based software for healthcare analytics

Data & Analytics
Consulting
Healthcare

Compensation Overview

$59.4k - $80kAnnually

+ Performance-based incentives

Mid

Bowie, MD, USA

Category
General Marketing
Growth & Marketing
Required Skills
SEO
Word/Pages/Docs
Google AdWords
Marketing
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Minimum three years of experience in building and administration of marketing campaigns or programs;
  • Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads, DemandBase, TechTarget or other like software/marketing platforms
  • Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word;
  • Excellent oral and written communication skills;
  • High energy, enthusiasm, and initiative;
  • Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.
  • Bachelor’s degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.
Responsibilities
  • Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
  • Planning and strategizing: The Marketing Campaign Manager is responsible for developing and implementing marketing strategies that meet the goals of the organization.
  • Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth.
  • Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, and effective collaboration with other team members.
  • Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stays within the allocated budget while still achieving the desired results.
  • Effectively organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Content Hub, Corporate Comms, Social and other related functions.
  • Think creatively to develop innovative ideas to attract and retain customers.
  • Monitor the progress of all assigned campaigns, making adjustments as needed.
  • Analyze campaign data to evaluate its effectiveness and identify areas for improvement.
  • Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
  • Compile and provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information.
  • Understand, monitor and report on campaign KPIs and other performance metrics that measure achievement of business unit goals.
  • Effectively analyze data, interpret marketing trends, and make informed decisions based on the analysis.
  • Demonstrate adaptability to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies.
  • Maintain compliance with Inovalon’s policies, procedures and mission statement;
  • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
  • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
  • Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Inovalon provides cloud-based software solutions that focus on improving data-driven healthcare. The company offers a platform that integrates real-time data access and advanced analytics, supporting over 100 solutions for healthcare organizations. These solutions help clients enhance patient care, streamline operations, and improve financial performance. Inovalon's platform is designed to be user-friendly and integrates easily with existing healthcare systems, allowing clients to access tools for revenue cycle management, care quality management, and workforce management. Unlike many competitors, Inovalon emphasizes national-scale connectivity and automated processing, making it easier for healthcare organizations to leverage their data effectively. The goal of Inovalon is to empower healthcare providers, payers, and life sciences organizations to achieve better clinical outcomes and operational efficiencies through the use of data and analytics.

Company Stage

IPO

Total Funding

N/A

Headquarters

Bowie, Maryland

Founded

1997

Growth & Insights
Headcount

6 month growth

0%

1 year growth

44%

2 year growth

44%
Simplify Jobs

Simplify's Take

What believers are saying

  • Inovalon's partnership with MEDITECH enhances its revenue cycle management solutions.
  • AI-powered Converged Record Review improves risk score accuracy for health plans.
  • Inovalon ranked #1 for Provider Revenue Cycle Management by Black Book Research.

What critics are saying

  • $50 million fraud lawsuit by AIDS Healthcare Foundation could harm Inovalon's reputation.
  • Integration issues with MEDITECH's EHR systems may delay implementation.
  • Intensifying competition in healthcare analytics could erode Inovalon's market share.

What makes Inovalon unique

  • Inovalon integrates national-scale connectivity with real-time data access and advanced analytics.
  • The company offers over 100 solutions for optimizing healthcare operations.
  • Inovalon's platform supports revenue cycle management and care quality management.

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