About G2 - Our People
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).
Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.
We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.
About G2 - The Company
When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.
G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!
About The Role
G2 is seeking an ambitious and enthusiastic Growth Marketing Manager to help drive user acquisition for new products being developed by an innovation team within G2 called G2 Labs. In this cross-functional role, you’ll learn a lot and will have the chance to try new things on many different channels. In this role, entrepreneurial spirit, optimization instincts, product savvy, and an analytical mindset are key to driving growth, engagement, and conversion.
In This Role, You Will:
- Create, manage and experiment with new user acquisition campaigns across all types of channels.
- Work with a small cross functional team (Product, Design, Engineering, Sales) to evaluate product market fit and make decisions on when and how to scale new products.
- Conceive and execute on a wide range of content campaigns to drive education and engagement.
- Manage social media campaigns/content for G2 Labs products (including Facebook, Twitter, LinkedIn, Instagram, YouTube)
- Analyze data to monitor user acquisition funnels and uncover areas for improvement.
- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- Work independently as a growth marketer while collaborating within a cross-functional team
- Solid project management and prioritization skills
- Outstanding written, oral and organizational ability.
- Knowledge of Email marketing tools, Salesforce, Google Analytics, Photoshop, and Social Media platforms/systems
- Proficient with Analytics.
- 3+ years’ experience in growth marketing.
What Can Help Your Application Stand Out:
- Self-directed entrepreneurial mindset
- Strong growth track record, with samples and results of past campaigns.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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