Growth Marketing Manager
Posted on 3/21/2023
INACTIVE
Trusted software marketplace with peer reviews
Company Overview
G2 stands as the largest and most trusted software marketplace, serving 80 million users annually with software decision-making based on genuine peer reviews. Its competitive advantage lies in its user-driven approach, providing reliable and transparent information to guide software purchases. As an industry leader, G2 has set a new standard for software marketplaces, prioritizing user experience and trust.
Social Impact
Company Stage
N/A
Total Funding
$261.7M
Founded
2012
Headquarters
Chicago, Illinois
Growth & Insights
Headcount
6 month growth
↑ 3%1 year growth
↑ 20%2 year growth
↓ -1%Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Adobe Photoshop
Salesforce
Marketing
Product Design
Data Analysis
Google Analytics
Requirements
- Work independently as a growth marketer while collaborating within a cross-functional team
- Solid project management and prioritization skills
- Outstanding written, oral and organizational ability
- Knowledge of Email marketing tools, Salesforce, Google Analytics, Photoshop, and Social Media platforms/systems
- Proficient with Analytics
- 3+ years' experience in growth marketing
Responsibilities
- Create, manage and experiment with new user acquisition campaigns across all types of channels
- Work with a small cross functional team (Product, Design, Engineering, Sales) to evaluate product market fit and make decisions on when and how to scale new products
- Conceive and execute on a wide range of content campaigns to drive education and engagement
- Manage social media campaigns/content for G2 Labs products (including Facebook, Twitter, LinkedIn, Instagram, YouTube)
- Analyze data to monitor user acquisition funnels and uncover areas for improvement
- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level
Desired Qualifications
- Self-directed entrepreneurial mindset
- Strong growth track record, with samples and results of past campaigns