Who are we?

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.

What is the Role?

Intersection is looking for a Programmatic Campaign Manager to join the New York team. In this role, you will serve as Intersection’s technical lead, subject matter expert, and operational support for all things programmatic, working with both internal teams and partners to support Intersection’s growing programmatic DOOH presence.

The primary responsibility of this position is to provide programmatic operational support while maintaining a deep understanding of the Intersection programmatic offering and SSP & DSP integrations.

You will be responsible for the management of programmatic advertising campaigns across Intersection’s inventory for activation and campaign management including but not limited to QA, activation, campaign optimization and troubleshooting.

You will also interact with clients to communicate ad specifications, manage the creative approval process and other collateral materials necessary for a campaign launch. The position will collaborate with the product, engineering, business analytic and ad operations team as needed.

Within your first month, you will:

• Learn the details of our partner integrations
• Become fluent with the ad serving technology
• Understand the requirements for activation for all programmatic deals
• Become fluent in data analysis and reporting tools for revenue and campaign reporting
• Understanding the business model for OOH & DOOH

Within your first three months, you will:

• Be responsible for all aspects of campaign activation and campaign management
• Lead the creative approval process and campaign fulfillment including photograph requests
• Drive operations to align to the programmatic strategic initiatives
• Cultivate and maintain internal relationships with sales, product and engineering teams collaborating towards a common goal
• Support sales and partnership teams across both the pre and post sales workflows including participation in kick off calls leading the communication of ad specs, collection of assets, detailed media QA, and campaign launch
• Serve as technical point of contact for programmatic team

Within your first nine months, you will:

• Be an expert in our programmatic offering, ad serving and partnerships
• Provide yield management insight based on campaign data and auction dynamics
• Collaborate closely with Intersection’s product and engineering teams to develop new features and products that support programmatic sales and/or operations efforts
• Provide client and partner feedback in an effort to enhance overall offering
• Troubleshoot potential campaign issues and assisting engineering teams when issues are escalated
• Primary point of contact for all programmatic technical issues and client support
• Cultivate relationships with partners and programmatic clients and traders

You are great for this role because:

• You have 2-4 years experience in the Media/Advertising industry in a technical capacity and understand how digital advertising campaigns are delivered
• Broadsign ad server and digital out of home experience a plus
• Fluent with the programmatic and ad technology landscape and how platforms communicate with each other
• Experience in managing multiple stakeholders and projects with great attention to detail and can identify and resolve errors
• Experience working with data tools such as Looker/Tableau or constructing SQL/SQL-like queries.
• Natural curiosity of how things work and can quickly learn new technologies and tools.
• BS/BA degree

At Intersection we celebrate every voice that makes us unique and every perspective that makes us grow. It’s our shared responsibility to create an equitable environment where every employee contributes to the culture of the company. Our products and offerings impact cities across the world and it’s our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit, because together we are better. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, veteran status and all other legally protected characteristics.

 #LI-CC1