Full-Time
ASO/SEO Manager
Posted on 4/29/2025
Scopely
1,001-5,000 employees
Develops and publishes interactive mobile games
No salary listed
Senior
Sant Cugat del Vallès, Barcelona, Spain
Hybrid role, requiring some in-office presence in Barcelona.
- 5+ years of hands-on SEO experience, ideally in-house, managing large-scale or D2C SEO initiatives.
- Demonstrated success growing organic traffic significantly through strategic SEO initiatives.
- Strong technical SEO knowledge (site audits, structured data, indexing, speed optimization, etc.).
- Experience working on SEM strategy and how it complements SEO efforts.
- Proven track record with online reputation management and brand protection via search.
- ASO experience in gaming or entertainment apps is a strong plus.
- Strong communicator who can advocate for SEO and educate stakeholders across disciplines.
- Fluent in English; additional languages are a plus.
- Lead and own Scopely's SEO strategy and execution to grow organic web traffic across D2C initiatives.
- Identify opportunities, build roadmaps, and collaborate with Product, Engineering, Content, and Brand teams to implement scalable SEO solutions.
- Push for the right resourcing and technical prioritization needed for impactful SEO work.
- Conduct technical SEO audits, keyword research, on-page optimizations, and link-building strategies.
- Drive and manage online reputation management (ORM) projects to strengthen Scopely’s presence on search engines.
- Partner with SEM leads to ensure alignment between paid and organic search strategies.
- Educate internal teams on SEO best practices, industry trends, and technical SEO fundamentals.
- Support the ASO team by developing and executing App Store Optimization strategies across Scopely’s game portfolio.
- Perform keyword analysis, creative A/B testing, and metadata optimization for mobile app stores (Apple App Store & Google Play Store).
- Track and report on search rankings, conversion rates, and organic install KPIs.
- Stay updated with app store algorithm changes and platform innovations such as Custom Store Listings, Product Page Optimization, and more.
- Coordinate closely with Publishing, UA, Product Marketing, and Live Ops teams to ensure ASO strategies align with broader growth initiatives.
- ASO experience in gaming or entertainment apps is a strong plus.
- Bonus: Previous work in the gaming industry or passion for games.
Scopely develops and publishes interactive entertainment and video games, featuring popular franchises like "MONOPOLY GO!" and "MARVEL Strike Force." Their games are available on mobile, web, PC, and console, providing players with engaging experiences that are shaped by consumer feedback. Scopely's unique Playgami™ technology platform allows them to manage a diverse range of games effectively. Unlike many competitors, Scopely focuses on creating long-lasting game experiences that keep players engaged for years, which has contributed to their significant revenue growth. The company's goal is to continue delivering immersive gaming experiences that resonate with players worldwide.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$5.9B
Headquarters
Culver City, California
Founded
2011
Simplify's Take
What believers are saying
- Shlomi Aizenberg's appointment could enhance Scopely's operational strategies and growth.
- Barcelona's emergence as a games hub offers collaboration and talent acquisition opportunities.
- Scopely's acquisition of Niantic's games positions it to expand in the mobile gaming market.
What critics are saying
- Integration challenges from Niantic acquisition may affect productivity and innovation.
- Rapid expansion and acquisitions may strain Scopely's financial resources.
- Internal restructuring from Aizenberg's appointment may disrupt existing operations.
What makes Scopely unique
- Scopely's acquisition of Niantic's games, including Pokémon GO, enhances its AR capabilities.
- Strategic partnership with CD Projekt expands Scopely's portfolio into RPG genres.
- Monopoly Go's success showcases Scopely's ability to create highly profitable mobile games.
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Benefits
Remote Work Options
Hybrid Work Options
Relocation Assistance
Growth & Insights and Company News
6 month growth
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↑ 0%Esports News: Niantic has sold its games business, including Pokemon GO, to Scopely for $3.5 billion. The deal is expected to close in 2025. Scopely will retain the
Scopely announced that Shlomi Aizenberg has been appointed chief business officer of the mobile gaming company. Scopely, which is owned by Savvy Games Group, has been on a roll with $5 billion in revenues from Monopoly Go. The game was in the works for seven years at Scopely, but it generated $2 billion in revenue in its first 10 months on the market. This, in turn, has enabled Scopely to make acquisitions such as its $3.5 billion purchase of Niantic. Scopely co-CEOs, Walter Driver and Javier Ferreira said in a statement that, “As Scopely continues to grow, we are committed to expanding our leadership team with individuals who embody our vision and strategic ambitions. Today, we are proud to announce the appointment of Shlomi Aizenberg as our new Chief Business Officer (CBO).”They described Aizenberg as a seasoned games operator and leader with over a decade of experience at Playtika, most recently served as the company’s chief operating officer
Barcelona’s games industry is a thriving ecosystem of studios, talent, and innovation that drives its rise as a global games hub. Pocket Gamer Connects Barcelona 2025 on June 3-4 unites the industry and showcases the city's growth, fostering collaboration and opportunities.Stay InformedGet Industry News In Your Inbox…Sign Up Today. Barcelona has rapidly emerged as a significant hub for the European games industry. Its thriving ecosystem blends the presence of major international players with innovative independent studios bolstered by strong local government and educational support. This positions Barcelona as a rising global game market force, attracting talent, investment, and international recognition
"There's consolidation happening in the marketplace,'' explained Scopely's Co-Chief Executive Officer Javier Ferreira while at the Game Developers Conference. "
CD Projekt merely confirmed it had "entered into a strategic partnership with Scopely to develop a game set within one of CD Projekt's IPs."