Senior Growth Marketing and Acquisition Lead @ SRTX

Who are we?

Step into the world of SRTX (srtxlabs.com) – where technology innovation meets textiles like never before! We’re all about creating stronger, better fabrics, and our star creation, Sheertex, proves it. No more flimsy pantyhose – Sheertex is tough and durable, thanks to cutting-edge polymers! But what really sets us apart? It’s our team – 250+ dedicated problem-solvers driven by a shared goal: making a real impact on the industry and the environment.

Primary Responsibilities

Performance Marketing Strategy:

- Develop and execute comprehensive performance marketing strategies to drive user acquisition, conversion, and retention across platforms including Facebook, TikTok, Google Ads, Snapchat, and Pinterest.

- Identify growth opportunities and innovative tactics to optimize marketing performance and achieve KPIs.

Campaign Management:

- Plan, launch, and manage multi-channel marketing campaigns on Facebook, TikTok, Google Ads, Snapchat, and Pinterest to achieve growth targets.

- Hands-on building and optimization of campaigns, supported by the creative department for copy and creative assets.

User Acquisition:

- Lead efforts to acquire high-value users through targeted acquisition campaigns across digital channels, leveraging platforms such as Facebook, TikTok, Google Ads, Snapchat, and Pinterest.

- Utilize data-driven insights to identify and capitalize on opportunities for efficient user acquisition.

Conversion Optimization:

- Optimize conversion funnels and landing pages to improve conversion rates and maximize user engagement and retention.

- Implement A/B testing and other experimentation methodologies to drive continuous optimization.

Analytics and Reporting:

- Monitor, analyze, and report on key performance metrics, providing actionable insights and recommendations for improvement.

- Maintain a data-driven approach to decision-making, leveraging analytics tools to drive growth and efficiency.

Qualifications for the role:

Valid certifications for Facebook Ads, TikTok Ads, Google Ads, Snapchat Ads, and Pinterest Ads.
Proven track record of managing 6-7 figure monthly marketing budgets.
Experience working for a hyper-growth direct-to-consumer (DTC) startup.
Hands-on experience building and optimizing campaigns on Facebook, TikTok, Google Ads, Snapchat, and Pinterest.
Growth mindset, obsessed with KPIs, and committed to achieving a positive return on ad spend (ROAS).
Excellent communication and collaboration skills, with the ability to work effectively in a remote environment.

Thank you for your interest in joining our team. We appreciate the time you’ve taken to explore this opportunity. If you’re ready to contribute your skills, enthusiasm, and passion to a dynamic and collaborative work environment, we encourage you to apply.

We look forward to reviewing your application and potentially welcoming you to our team.

Your next great career move could start right here!

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Qualifications for the role:

6 month growth

1 year growth

2 year growth