Senior Growth Marketing and Acquisition Lead
Growth Hacker
Posted on 2/10/2024
SRTX

51-200 employees

Creates durable textiles and automation software for manufacturing
Company Overview
SRTX is a pioneer in the textile industry, having developed Sheertex, a highly durable knit made from one of the world's strongest polymers, which has significantly improved the longevity of hosiery products, contributing to sustainability by reducing waste. The company's commitment to employee welfare is evident in its equitable wage policy and a culture that fosters creativity and growth. Furthermore, SRTX's use of its proprietary Cortex SaaS platform for automating manufacturing operations, making it a fully connected, real-time aware smart knitting factory, demonstrates its industry leadership and technical prowess.
Consumer Software

Company Stage

Series B

Total Funding

$152.8M

Founded

2017

Headquarters

Montréal, Canada

Growth & Insights
Headcount

6 month growth

33%

1 year growth

11%

2 year growth

5%
Locations
Montreal, QC, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Facebook Ads
Google AdWords
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Valid certifications for Facebook Ads, TikTok Ads, Google Ads, Snapchat Ads, and Pinterest Ads
  • Proven track record of managing 6-7 figure monthly marketing budgets
  • Experience working for a hyper-growth direct-to-consumer (DTC) startup
  • Hands-on experience building and optimizing campaigns on Facebook, TikTok, Google Ads, Snapchat, and Pinterest
  • Excellent communication and collaboration skills, with the ability to work effectively in a remote environment
Responsibilities
  • Develop and execute comprehensive performance marketing strategies to drive user acquisition, conversion, and retention across platforms including Facebook, TikTok, Google Ads, Snapchat, and Pinterest
  • Plan, launch, and manage multi-channel marketing campaigns on Facebook, TikTok, Google Ads, Snapchat, and Pinterest to achieve growth targets
  • Lead efforts to acquire high-value users through targeted acquisition campaigns across digital channels, leveraging platforms such as Facebook, TikTok, Google Ads, Snapchat, and Pinterest
  • Optimize conversion funnels and landing pages to improve conversion rates and maximize user engagement and retention
  • Monitor, analyze, and report on key performance metrics, providing actionable insights and recommendations for improvement
Desired Qualifications
  • Growth mindset, obsessed with KPIs, and committed to achieving a positive return on ad spend (ROAS)