Full-Time
Senior Growth Marketing and Acquisition Lead
Growth Hacker
Posted on 7/29/2024
SRTX
51-200 employees
Develops advanced, durable smart textiles
No salary listed
Senior, Expert
Montreal, QC, Canada
Onsite position at 7471 av. léonard-de vinci, Montréal, QC.
- Valid certifications for Facebook Ads, TikTok Ads, Google Ads, Snapchat Ads, and Pinterest Ads.
- Proven track record of managing 6-7 figure monthly marketing budgets.
- Experience working for a hyper-growth direct-to-consumer (DTC) startup.
- Hands-on experience building and optimizing campaigns on Facebook, TikTok, Google Ads, Snapchat, and Pinterest.
- Growth mindset, obsessed with KPIs, and committed to achieving a positive return on ad spend (ROAS).
- Excellent communication and collaboration skills, with the ability to work effectively in a remote environment.
- Develop and execute comprehensive performance marketing strategies to drive user acquisition, conversion, and retention across platforms including Facebook, TikTok, Google Ads, Snapchat, and Pinterest.
- Identify growth opportunities and innovative tactics to optimize marketing performance and achieve KPIs.
- Plan, launch, and manage multi-channel marketing campaigns on Facebook, TikTok, Google Ads, Snapchat, and Pinterest to achieve growth targets.
- Hands-on building and optimization of campaigns, supported by the creative department for copy and creative assets.
- Lead efforts to acquire high-value users through targeted acquisition campaigns across digital channels, leveraging platforms such as Facebook, TikTok, Google Ads, Snapchat, and Pinterest.
- Utilize data-driven insights to identify and capitalize on opportunities for efficient user acquisition.
- Optimize conversion funnels and landing pages to improve conversion rates and maximize user engagement and retention.
- Implement A/B testing and other experimentation methodologies to drive continuous optimization.
- Monitor, analyze, and report on key performance metrics, providing actionable insights and recommendations for improvement.
- Maintain a data-driven approach to decision-making, leveraging analytics tools to drive growth and efficiency.
SRTX Labs develops and manufactures advanced textiles that are durable and smart, primarily serving clients in the fashion, industrial, and tech sectors. The company utilizes proprietary knitting technology and an integrated Software-as-a-Service (SaaS) platform to create a connected knitting factory, where knitting, assembly, and dyeing processes occur in one location. This unique setup allows SRTX Labs to optimize manufacturing operations, enhancing efficiency and reducing waste, which positions them as a leader in sustainable textile production. Unlike traditional textile manufacturers, SRTX Labs operates through both direct-to-consumer and business-to-business channels, initially gaining traction by selling high-quality tights directly to consumers. Their goal is to meet the growing demand for high-performance and sustainable fabrics in the smart textiles market.
Company Size
51-200
Company Stage
Early VC
Total Funding
$25.1M
Headquarters
Montreal, Canada
Founded
2017
Simplify's Take
What believers are saying
- SRTX's focus on sustainable textiles aligns with growing demand for eco-friendly materials.
- The rise of smart wearables presents opportunities for SRTX's smart textile capabilities.
- SRTX Origins incubator supports innovation, potentially leading to groundbreaking material advancements.
What critics are saying
- Leadership transition with founder stepping down may cause strategic instability.
- Financial instability remains a concern despite recent $40 million funding.
- Dependence on external funding poses risks if future investments are not secured.
What makes SRTX unique
- SRTX Labs offers the world's only connected knitting factory with integrated processes.
- The company's proprietary knit technology sets it apart in the textile industry.
- SRTX's Factory Operating System optimizes manufacturing, enhancing efficiency and reducing waste.
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Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 4%2 year growth
↑ 0%SRTX founder’s comments on fundraising “losing her voice” worth revisiting with her impending departure
Montreal textiles manufacturing company SRTX has raised roughly US$40 million from key investors in a deal that would see founder Katherine Homuth step down as CEO, The Logic has learned, as the company works to stave off an insolvency that some expect could otherwise come as soon as next month.
Montreal-based SRTX has secured approximately $40 million from key investors in a deal that involves founder Katherine Homuth stepping down as CEO. This move is part of the company's efforts to avoid potential insolvency, which some anticipate could occur as early as next month.
SRTX founder explains how solving for one problem led to modernizing Western manufacturing
MONTREAL, Dec. 18, 2024 /PRNewswire/ - SRTX, a leader in material innovation and manufacturing, announced the launch of SRTX Origins, a first-of-its-kind incubator program designed to empower material startups with the tools and resources they need to succeed. SRTX Origins will provide groundbreaking startups with tailored support—including pre-paid purchase orders, manufacturing resources, or expert collaboration—based on their individual needs to reach the next stage of their growth and innovation