Performance Creative Strategist
Viator, London, Oxford or UK remote
Posted on 2/22/2023

1,001-5,000 employees

Travel guidance platform
London, UK
Experience Level
  • Transform our current performance creative platform & messaging matrix, ensuring it stays true to our overarching brand platform while at the same time able to drive effectiveness in our performance driven channels
  • Create a framework to evaluate the performance of creative we're using across channels and platforms. This may be done internally or with the help of third-party tools
  • Ensure we do more creative testing than we currently do by working with channel owners to develop creative testing plans and roadmaps. Then, coordinate and manage the execution of the tests themselves
  • Translate insights from performance evaluations and test results into action plans. Determine what we want to try next and write up creative briefs
  • Develop strong relationships with multiple partners, both internally and externally. This includes internal design and creative production team members, and it also includes external partners such as Google, Meta, and creative agencies we may work with. You will coordinate the creative production with some or all of these partners
  • Communicate results, learnings, and progress to broader audiences within the marketing organization, outside the marketing organization, and upwards to leadership. This is a great opportunity for visibility across the company