Job Description

Publicis Groupe is a France-based advertising and marketing company that was founded in 1926. It is one of the largest Advertising agencies in the world.

The Groupe is in the middle of a massive AI Transformation program.

https://www.publicisgroupe.com/en/news/press-releases/after-another-record-year-ahead-of-expectationspublicis-unveils-ai-strategy-to-lead-group-into-its-second-century

Publicis Sapient is playing a key role by building the Platforms and Tools to enable variety of business use cases.

By the end of the transformation, the advertising and marketing space will be very different than what it is today. With help of AI & especially GenAI, the creative, media processes will scale up immensely.

https://www.forbes.com/sites/avidan/2024/01/24/publicis-is-the-new-king-of-madison-avenue

The Groupe transformation program is the ideal blend of a mature organization and an agile startup ecosystem.

Bodhi is the Publicis Sapient’s AI/ML offering that is being used in client projects for past many years. It consists of a Cloud-agnostic Core, A set of custom capabilities (APIs, libraries and SDK) and custom solutions that were built on top of it.

As part of the Publicis Groupe transformation, we are hosting multiple instances of the platform and capabilities across multiple clouds and geographies.

The Bodhi ecosystem provides faster-time-to-market (business use-cases in matter of days), covers the entire ML Development, MLOps, LLMOps , prevents vendor lock-in with all the different tool/service offerings that are typically used for GenAI solutions. See : https://psbodhi.ai/

The Core.IS platform would receive and process large volumes of both unstructured and structured data. The Groupe has multiple-decades worth of audio, video, image, text digital assets and additional "licensed" 3rd party data. These would be made available as part of the Creative/Media processes for any advertising engagement.

Qualifications

Your Impact:

The Data Science leader is responsible for identifying AI opportunities in the Marketing/Advertising supply chain, Defining the hypotheses and potential models, mentor and guide the team towards implementation, validation of those models.

The DS Lead would have a strong DS background in traditional ML. In addition, they would preferably have worked on Natural Language Processing (NLP) solutions over the years (pre LLMs). Knowledge of Visual Language Models would be a plus. This person would also be expected help define evaluation metrics and success criteria, given the probabilistic nature of the solutions. Experience in taking models to production at scale is a must.

Your Experience: 

Bachelor’s/Master’s Degree in Computer Engineering, Computer Science, or a related field.

Set Yourself Apart With Fueling your work by

• challenging boundaries
• multidisciplinary collaboration
• highly agile teams
• the power of the newest technologies and platforms. 

A Tip from the Hiring Manager:

A successful candidate actively listens to get to the root of the challenge and tailors messaging and delivery to the situation drawing from years of credible experience and negotiating expertly with teams and clients alike