Director of Marketing

About Bókun:

Bókun, a proud member of the Tripadvisor Inc. family, is looking for an experienced Marketing Director to join our dynamic team. 

We are the fastest-growing reservation system for the tours and activities industry. We operate with the agility of a startup while being supported by the stability of a publicly traded company in Tripadvisor.

Position Overview:

We seek a strategic and dynamic Director of Marketing to lead our marketing efforts at Bókun. This pivotal role involves crafting and executing marketing strategies that enhance brand awareness, drive customer acquisition, and boost revenue growth. You will lead a talented marketing team and collaborate closely with cross-functional departments to establish our SaaS platform as a market leader.

Responsibilities:

• Develop and implement comprehensive marketing strategies, including branding, positioning, messaging, and go-to-market plans.

• Collaborate with Sales, Product, and other Leadership team members to align marketing initiatives with business objectives and growth targets.

• Lead, manage, and mentor a high-performing marketing team, providing leadership, guidance, and opportunities for professional development.

• Design and execute demand generation campaigns to drive customer acquisition, engagement, and retention.

• Build networks within the wider Viator and Tripadvisor businesses to gain traction and support 

• Oversee multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more.

• Bring offline customers online

• Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.

• Develop compelling marketing content, collateral, and presentations.

• Drive thought leadership initiatives, including whitepapers, industry reports, and relevant speaking engagements.

• Manage the marketing budget, allocating resources effectively to maximise ROI.

• Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand reach.

• Represent Bókun at industry events and be a brand spokesperson.

• Monitor and report on key marketing performance metrics and KPIs.

• Stay abreast of industry trends, emerging technologies, and best practices to ensure a competitive edge.

• Be willing to travel for industry events, company and customer meetings (at least 20% of the time)

Qualifications and Experience:

• Over 3 years of experience in a Marketing Director role within the SaaS industry.

• Proven success in driving effective marketing strategies and campaigns in a technology/SaaS environment.

• Strong leadership skills with a track record of managing and mentoring marketing teams. You have 5+ years of people management experience, know how to create a trusting environment by providing ongoing constructive, actionable feedback for your team, and foster an open climate for communication.

• Deep understanding of SaaS business models, target markets, and customer personas.

• Strategic thinker with the ability to translate vision into actionable marketing plans.

• Excellent project management skills to handle multiple initiatives and stakeholders. 

• You have a data-driven mindset, can analyse marketing metrics, and make data-backed decisions. You let data win arguments and are comfortable pulling your data across multiple platforms.

• Experience in a “Scale up” business

• Proficiency in digital marketing, demand generation, and marketing automation platforms.

• You have exceptional communication and presentation skills. You’re equally comfortable operating at 10,000 feet and 1 foot, not hesitating to get in the weeds and operate at the lowest level of detail, but just as comfortable thinking long-term and inspiring a team.

• You have strong organisational skills and attention to detail. You roll up your sleeves and do whatever it takes to make things successful.

• Up-to-date knowledge of SaaS and technology industry trends.

• Unafraid of ambiguity, you thrive in rapid change and learning in ambiguous startup environments.

• You are accountable for leading the outcome and positively shaping our most important metrics. You have experience leading projects, hitting goals, and succeeding in a team environment.

Summary:

If you are a seasoned and visionary marketing leader passionate about driving SaaS growth, we invite you to apply for the Director of Marketing position at Bókun. Join us in leading our marketing efforts, enhancing our brand’s presence, and contributing to our continued success in the SaaS industry.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to [email protected] and let us know the nature of your request . Please include the job requisition number in your message. 

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