Full-Time

Assistant Content Marketing Manager

Bankrate

Confirmed live in the last 24 hours

Red Ventures

Red Ventures

1,001-5,000 employees

Digital media and services across sectors

Financial Services
Education
Healthcare
Consumer Goods

Compensation Overview

$50k - $70kAnnually

Entry, Junior

Fort Mill, SC, USA + 1 more

More locations: Charlotte, NC, USA

Hybrid work schedule: 3 days in Fort Mill, SC (Tuesdays, Wednesdays, Thursdays) and work from home on Mondays and Fridays.

Category
General Marketing
Growth & Marketing
Required Skills
SEO
Looker
Data Analysis
Requirements
  • at least 2 years of established success in Content Marketing or a similar role
  • Bachelor's Degree is highly preferred, but not required
  • Strong written and verbal communication skills
  • Passion for innovation and collaboration across teams to amplify effectiveness of inputs
  • Skilled at driving strategy using competitive and industry analysis
  • Proven analytical rigor and experience synthesizing data to create a strategic action plan and communicating recommendations to stakeholders
  • Ability to prioritize and meet multiple deadlines in a fast moving environment
  • Strong level of accountability and ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers
  • Working knowledge of SEO best practices
  • Experience with social platforms to amplify content
  • Familiarity with Ahrefs, Looker, Google drive
Responsibilities
  • Aggregate various data sources to identify opportunities for Bankrate to market our content to publishers
  • Design and pitch campaigns that align with strategic goals of the team
  • Contribute to campaign briefs and develop spec sheets to shape campaign execution working closely with editorial staff to develop content and ensure adherence to brand/campaign guidelines
  • Be the face of our content marketing team with external publishers handling end to end communication
  • Monitor and update project management system to enable visibility and progress tracking across cross-functional team
  • Build relationships with key stakeholders across SEO, editorial, product, design and other distribution channels (social media, newsletter, PR)
  • Identify collaboration opportunities by connecting stakeholder needs/best practices to ongoing initiatives
  • Assist with reporting on inputs across a variety of metrics, communicate findings to stakeholders
  • Set benchmarks for measuring success and forecast future performance
  • Innovate and recommend new initiatives to enhance impact

Red Ventures connects people with information and resources across various sectors, including health, finance, travel, education, technology, and home services. The company provides high-quality content that helps consumers make informed decisions, such as in-depth health articles and travel guides. Their services include a digital mortgage brokerage that simplifies home financing and a marketplace in the UK that connects consumers with top home services. Red Ventures generates revenue through advertising, affiliate marketing, and lead generation by attracting a large audience with valuable content. Unlike competitors, Red Ventures offers a diverse range of services tailored to specific consumer needs, making it a prominent player in the digital media and services industry. The company's goal is to empower individuals with the information and resources they need to improve their lives.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$243.2M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-5%

2 year growth

-17%
Simplify Jobs

Simplify's Take

What believers are saying

  • Red Ventures' extensive reach and diverse offerings position it as a leader in the digital media and services industry, providing ample growth opportunities.
  • The company's involvement in impactful initiatives, such as the pediatric mental health center in Ukraine, highlights its commitment to social responsibility and community support.
  • Recent acquisitions and partnerships, like with HigherEducation.com and Optum, expand their market influence and service capabilities.

What critics are saying

  • Operating in highly competitive markets like digital media and financial services requires constant innovation to maintain a competitive edge.
  • The potential sale of key assets like CNET could lead to strategic shifts and uncertainty for employees.

What makes Red Ventures unique

  • Red Ventures operates across multiple sectors, providing a diverse range of high-quality content and services that attract a broad audience, unlike competitors who may focus on niche markets.
  • Their business model leverages advertising, affiliate marketing, and lead generation, creating multiple revenue streams and reducing dependency on a single source of income.
  • Strategic partnerships and acquisitions, such as with TIME for financial guidance and the launch of the Homebody Marketplace, enhance their market presence and service offerings.

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