Full-Time

Website Marketing Manager

Posted on 5/11/2024

SimplePractice

SimplePractice

201-500 employees

All-in-one practice management software


Mid, Senior

Remote in USA

Required Skills
Mixpanel
Webflow
JavaScript
UI/UX Design
Management
Figma
Wordpress
SEO
Tableau
JIRA
Marketing
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • 4+ years of experience in website management, digital marketing, or content marketing
  • Experience using CMS platforms such as Wordpress, Contentful, Builder.io, Webflow, etc.
  • Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau)
  • Strong cross-functional collaboration and interpersonal skills
  • Experience using a project management platform such as Asana, Pivotal, Monday, or Jira
  • Knowledge of best practices in UX, web accessibility, and responsive design principles
  • Strong eye for design, and general experience working with Figma
  • General understanding of HTML/CSS/Javascript and SEO fundamentals
  • Proactive, collaborative, and results-driven work style
  • Copywriting and/or editing experience, a plus
Responsibilities
  • Own the end-to-end process for which content is published and maintained on our website through our CMS platform.
  • Convert conceptual designs into web pages utilizing existing templates and components while adhering to brand guidelines, SEO and UX best practices.
  • Update our website for all new feature releases, including new pages, updating the changelog, and making navigation/footer updates.
  • Intake, manage and fulfill requests from internal stakeholders for new landing pages or updates to existing content.
  • Manage the day-to-day project management for all content publishing and landing page tasks.
  • Routinely audit existing website content for accuracy and effectiveness, applying key learnings from experimentation throughout the web experience.
  • Partner closely with the growth marketing team leads to optimize landing page experiences through ongoing experimentation.
  • Partner closely with the SEO team to publish new keyword-driven pages or optimize existing content.
  • Partner closely with the Web Design team for landing page design creation and optimization.
  • Develop and maintain collaborative working relationships with team members across multiple groups (paid media, engineering, product).
  • As needed, write requirement documents for new design system components, bugs, or back-end changes that will be provided to engineering for implementation.
  • Periodically complete reviews for engineering on new website builds for new design system components, ensuring builds match designs and fulfill all requirements.
  • Create and maintain “how-to” documentation for other internal content authors.

SimplePractice offers an all-in-one practice management software for health and wellness professionals, featuring EHR, telehealth, and client portal capabilities to streamline scheduling, billing, and documentation with a focus on simplicity and security.

Company Stage

N/A

Total Funding

N/A

Headquarters

Santa Monica, California

Founded

2012

Growth & Insights
Headcount

6 month growth

3%

1 year growth

9%

2 year growth

34%