What you will do:

• Majority of time spent assisting established Technical Campaign Managers on existing accounts and/or managing simple accounts independently. Directly responsible for flawless execution within account(s) of responsibility.
• Participate as a member of cross-functional ANSIRA account teams for the development of marketing objectives and strategies within assigned client(s).
• Maintain frequent client interaction and manage day-to-day activities as the primary campaign contact.
• Responsible for interpreting client needs into actionable internal direction, with a specific focus on documentation into formal campaign requests for list generation from client databases.
• Ensure kick-off meetings are held to review campaign details and needs, identify outstanding questions, gain approach consensus, and set project deliverables.
• Create campaign production schedules, monitor activity, and notify stakeholders of relevant fluctuations.
• Coordinate campaign tasks across the Email Development, QA & Platform teams, and ensure all pertinent project information is communicated to broader departments or team members.
• Responsible and accountable for email deployment activities including completion of deployment checklist, validation of data-driven personalization, list import, and deployment verification.
• Assist in campaign file QC and logic validation, as compared to client request documentation prepared; in some cases, this role will be solely responsible for list accuracy, while in others it will be a supporting role.
• Collaborate with Clients and Partners as needed on creative assets, preparations, and transfers.
• Ensure campaign set-up is executed as planned, including list imports and segmentation where appropriate.
• Responsible for editing, testing, and launching highly segmented email campaigns, monitoring automated email campaigns and triggers, and reviewing campaign performance.
• Oversee quality control and ensure approvals are obtained on all appropriate phases of a project.
• Resolve any issues prior to campaign execution, whether internally or externally with Clients and Partners.
• Document and train other team members to perform campaign execution roles as a backup.
• Must be able to prioritize and manage multiple, concurrent projects effectively and accurately.
• The position may be client-facing.

Background/Experience:

• Associate’s Degree with experience or Bachelor’s Degree in Marketing/Advertising or similar specialty is preferred.
• 0-2 years of client and/or account service experience is required, preferably within an agency.
• Basic knowledge and understanding of marketing channels, specifically Email, Direct Mail, and/or SMS, as it relates to workflow & task execution.
• Basic knowledge of general project coordination and channel execution task management.
• Conceptual understanding of requirements-gathering techniques and documentation strategies.
• No experience with data analysis/profiling or writing SQL queries for purpose of list targeting QC is necessary but is a plus.
• Strong attention to detail
• Ability and willingness to learn new technologies quickly
• Excellent analytical and problem-solving skills
• Experience using one or more Email Marketing or ESP products is a plus, such as Adobe Campaign Classic, Adobe Campaign Standard, Salesforce Marketing Cloud, Cordial, Message Gears, Acoustic, Alterian Dynamic Messenger, Silverpop, Responsys, Exact Target, Strongmail, Cheetahmail, Email Vision, Eloqua, Neolane, or Ecircle.