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Technical Campaign Manager
Posted on 1/21/2023
Dallas, TX, USA
Experience Level
Desired Skills
Data Analysis
Quality Assurance (QA)
  • Associate's Degree with experience or Bachelor's Degree in Marketing/Advertising or similar specialty is preferred
  • 0-2 years of client and/or account service experience is required, preferably within an agency
  • Basic knowledge and understanding of marketing channels, specifically Email, Direct Mail, and/or SMS, as it relates to workflow & task execution
  • Basic knowledge of general project coordination and channel execution task management
  • Conceptual understanding of requirements-gathering techniques and documentation strategies
  • Strong attention to detail
  • Ability and willingness to learn new technologies quickly
  • Excellent analytical and problem-solving skills
  • Majority of time spent assisting established Technical Campaign Managers on existing accounts and/or managing simple accounts independently. Directly responsible for flawless execution within account(s) of responsibility
  • Participate as a member of cross-functional ANSIRA account teams for the development of marketing objectives and strategies within assigned client(s)
  • Maintain frequent client interaction and manage day-to-day activities as the primary campaign contact
  • Responsible for interpreting client needs into actionable internal direction, with a specific focus on documentation into formal campaign requests for list generation from client databases
  • Ensure kick-off meetings are held to review campaign details and needs, identify outstanding questions, gain approach consensus, and set project deliverables
  • Create campaign production schedules, monitor activity, and notify stakeholders of relevant fluctuations
  • Coordinate campaign tasks across the Email Development, QA & Platform teams, and ensure all pertinent project information is communicated to broader departments or team members
  • Responsible and accountable for email deployment activities including completion of deployment checklist, validation of data-driven personalization, list import, and deployment verification
  • Assist in campaign file QC and logic validation, as compared to client request documentation prepared; in some cases, this role will be solely responsible for list accuracy, while in others it will be a supporting role
  • Collaborate with Clients and Partners as needed on creative assets, preparations, and transfers
  • Ensure campaign set-up is executed as planned, including list imports and segmentation where appropriate
  • Responsible for editing, testing, and launching highly segmented email campaigns, monitoring automated email campaigns and triggers, and reviewing campaign performance
  • Oversee quality control and ensure approvals are obtained on all appropriate phases of a project
  • Resolve any issues prior to campaign execution, whether internally or externally with Clients and Partners
  • Document and train other team members to perform campaign execution roles as a backup
  • Must be able to prioritize and manage multiple, concurrent projects effectively and accurately
  • The position may be client-facing
Desired Qualifications
  • No experience with data analysis/profiling or writing SQL queries for purpose of list targeting QC is necessary but is a plus
  • Experience using one or more Email Marketing or ESP products is a plus, such as Adobe Campaign Classic, Adobe Campaign Standard, Salesforce Marketing Cloud, Cordial, Message Gears, Acoustic, Alterian Dynamic Messenger, Silverpop, Responsys, Exact Target, Strongmail, Cheetahmail, Email Vision, Eloqua, Neolane, or Ecircle

1,001-5,000 employees

Marketing agency
Company Overview
Ansira is structured with clients at the core to deliver digital, channel, and hyper-local marketing solutions that meet clients where they are on their customer experience journey.
  • Dynamic work environment
  • Professional development opportunities
  • Flexible work schedule
  • Health, dental, and vision insurance
  • Paid parental leave
  • Flex personal time off (PTO)
  • Volunteer time off (VTO)
  • Pet insurance
  • 401(k) matching
  • Employee assistance program
  • Employee-referral bonus program
  • Client-referral bonus program
  • Community involvement
  • Employee discount program
Company Core Values
  • Customer Fanatics: We fight & win together.
  • Re-Imaginers: We break the mold.
  • Relentless Movers: We always move forward.
  • Community Champions: We are better together.