Email Marketing Specialist
Digital Marketing, Associate
Confirmed live in the last 24 hours
iCapital Network

501-1,000 employees

Greenwich, CT, USA
Experience Level
Desired Skills
Google Analytics
Growth & Marketing
  • 3+ years of relevant marketing experience, with a strong understanding of email marketing best practices:
  • Familiar with HTML
  • Understanding of email fundamentals including CAN-SPAM requirements, segmentation, performance metrics, etc
  • Proven experience in B2B email marketing is essential
  • Highly proficient in email marketing software and automation platforms, as well as CRMs (e.g., Google Analytics, HubSpot, Pardot, Salesforce, Yesware)
  • Bachelor's degree in a business-related field
  • Wealth Management, FinTech, or similar industry experience preferred
  • Prior experience supporting sales and distribution teams and communicating to financial advisors a plus
  • Proficient in using Microsoft Office 365 products
  • Able to thrive in a fast-paced, rapidly changing environment that accompanies a growing brand with many strategic priorities
  • Familiar and intellectually curious about financial markets
  • Excellent project management skills with acute attention to accuracy and quality
  • Collaborative with strong interpersonal skills, and strong ability to cultivate relationships with colleagues, partners, and clients will help this individual excel in a private firm culture
  • Honest, high level of work ethic and integrity, assertive, and possesses a strong desire to succeed
  • Constant learner, always searching for new ideas and fresh approaches
  • Execute email Marketing campaigns:
  • Develop, schedule, and track targeted email campaigns using HubSpot, Pardot, and Yesware
  • Ensure timely delivery of email campaigns
  • Monitor and communicate performance of campaigns with relevant team members
  • Collaborate cross functionally with Channel Marketing, Content, Design, Marketing Data, and Sales on email campaign details, list segmentation, and performance
  • Optimize email performance:
  • Conduct A/B testing on subject lines, content, and calls-to-action to improve open and click-through rates
  • Analyze email performance metrics and provide recommendations for optimization
  • Implement personalization and dynamic content strategies to enhance email relevance
  • Monitor email deliverability and manage unsubscribe and opt-out requests, alongside Marketing data
  • Email automation and workflows:
  • Collaborate with Channel Marketing and Marketing data to design and implement automated email workflows, including onboarding and new user campaigns and educational and user nurturing campaigns
  • Continuously refine and optimize email automation workflows to improve engagement and conversion rates
  • On-platform communications:
  • Help drive growth through user stickiness, increased usage, and improved retention on-platform through Appcues
  • Develop an expertise on Appcues' suite of products (e.g., banners, modals, slideouts, checklists, and tool tips) to drive awareness and adoption of new features and to nudge users to discover features
  • Design, build audience segments, deploy, and test Appcues'
  • Help manage a calendar of scheduled communications to ensure priorities are met, messages are live for the appropriate length of time, and the user experience is not compromised