Senior Vice President – Group Media Director

Business Overview 

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients’ investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.

The SVP Group Media Director will lead the Business Leadership team across client marketing team and agency including VP and Director direct reports.  This role will be responsible for driving new/organic growth of Mediabrands revenue stream through strategic selling of Mediabrands services, new business and/or through client business to achieve annual Mediabrands targets. In addition, this role will independently lead client contract, scope and compensation alignment as part of overall management of financials, resources and fulfillment of deliverables, including that appropriate affiliate, supplemental and data privacy terms are included.

Responsibilities

Portfolio & Growth

• Ensure collaborative resourcing, visibility to opportunities and strategic integration occurs with Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action (I+A) and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams. (Responsible for preventing siloes)
• Build and strengthen senior client relationships as a business partner and thought-leader to their organizations, resulting in top tier TRR score/client satisfaction.
• Demonstrate understanding of client's business/category and can apply to role of media.
• Win new business revenue through cross-functional team leadership, client relationship-building and strategy development with Analytics, Insights + Action, etc. and by delivering energetic, effective presentations.
• Demonstrate understanding of client's business/category and can apply to role of media.
• Effectively sell ideas that contribute to positive agency evaluations and creative media tactics.
• Elevate client work with the agency and partner with Growth and Comms team to submit for awards and recognition.

Media Strategy

• Oversee development of goals, audience and channel strategies, execution and measurement for 2-3 midsize or 1 large client businesses; set the media strategy, and guide the overall business strategy, based on client goals.
• Set the media strategy, and guide the overall business strategy, based on client goals.
• Responsible for BL's ownership of budget distribution (mix), tracking in Media Tools (or other) and budget change log management.
• Leads the evolution of recommendations and long-term strategies.
• Provide feedback to teams and final sign-off on media recommendations prior to going to Clients.
• Ensure business context and stakeholder goals are included when objectives and KPIs are articulated in briefings/plan development.
• Implement IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) to ensure thorough assessment of client challenge and use of agency resources to provide creative, effective, data-driven plans.
• Partner with Insights + Action and Audience Sciences to develop audiences, profiles and strategies to implement and measure. When Insights + Action is not in scope, create audience profiles using Scout and implement within Kismet to inform channel mix.
• Identify and sell-in opportunities for Radical + Disruptive, incremental Insights + Action research/projects to elevate creative ideas, partner innovations and breakthrough consumer engagement ideas to drive client business growth.
• Identify great work and partner with Comms/Insights + Action/Radical + Disruptive/etc. to create case studies that win awards, win business and celebrate the work (internally and externally)
• Bring Mediahub values to life by challenging norms, creating “never been done before”, and pushing the limits of data-driven audience and performance insights.
• Build presentations with effective storytelling to create engagement and buy-in to the work

People and Culture

• Lead Business Leadership team across client marketing team and agency including VP and Director direct reports.
• Inspire and collaborate with VPs for creative-thinking, accountability and thought-leadership across client team (BL + extended).
• Foster a diverse, inclusive, creative culture, dedicate yourself to the development of your team and act as a role model to the broader agency.
• Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel all members of the Planning Team.
• Provides senior level mentorship and motivates Planners and encourages innovation and creativity throughout all projects by serving as a role model across all groups/teams.
• Set cadence of communications, establish communication style preferences and be accessible for your team.
• Provide Business Leadership team with senior management perspectives, insights and goals.
• Model creativity, inclusion and curiosity when sharing and discussing industry updates, Mediabrands capabilities and client work with extended teams.
• Provide transparency, teaching and development support to direct reports to give yourself back-up support and enable succession planning.
• Act as team and office (if hybrid) leader of culture, including local office employee and community engagement approach, visible and accessible agency leader and participation in on-site learning, vendor visit and social activities.
• Elevate client work within the agency and partner with Growth and Comms teams to submit for awards and recognition.
• Actively participate in agency DEIB trainings and events, ERGs, ensure recruiting / interviewing / management is unbiased, inclusive.
  
  

Required Skills & Experience

• 15+ years’ experience required.
• Experience building strong client relationships in order to develop a trusting partnership, more effectively sell ideas and contribute to positive agency evaluations.
• Demonstrate a mastery of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
• Able to demonstrate leadership capabilities including developing team goals, providing recognition, providing performance feedback and shaping development plans.
• Must be a proven national ad agency leader, with record of delivering effective, award-winning work and securing new business and/or driving substantial organic growth.
• Proven ability to run multiple accounts of $25-50M in billings or large account/portfolio of $75M+ in billings.
• Hold expert proficiency in relevant category business environment and corresponding media imperatives [e.g. Retail Media, eCommerce, CPG, Financial Services]
• Ability to travel a minimum of four (4) times/year for client and industry meetings, conferences, trainings, etc.

Desired Skills & Experience

• Bachelor’s degree preferred.
• 15 years of media agency or related experience.
• Demonstrate excellent verbal, written and presentation skills and ability to think on your feet.

---

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.