Sr. ABM & Lifecycle Paid Ads Manager

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

What You’ll Do At Deel:

• Own Deel’s account based marketing (ABM) and lifecycle paid ads implementation and execution strategy, globally; Develop and execute paid marketing campaigns focused on key accounts (1:1, 1:few, 1:many, and customers) to generate performance and drive awareness and engagement, supporting the sales pipeline. 

• Work closely with our ABM vendor, Enterprise PMMs, Regional Marketing Managers, Marketing Ops, Sales and Data Analytics teams to align with the overall strategy to synchronize targeted account lists, motions and messaging across demand gen.

• Initiate, manage and collaborate cross-functionally with other teams to generate the most effective campaigns and assets across all marketing channels as well as educate the wider teams on ABM & Lifecycle paid motions, performance and execution. 

• Work with other Paid Ads Managers and ad account vendors to cross-knowledge share and ensure we are maintaining bst practices across all campaigns

• Define and analyze KPIs, enhance campaign effectiveness, and ensure alignment with sales and lifecycle objectives.

• Educate the Growth team on latest trends and clear insights on performance to enhance knowledge across teams and provide new ideas to facilitate growth.

Some Key Qualifications:

• 5+ years of experience in B2B paid ads with at least 2 years of experience focused on account-based marketing (ABM)  paid ads/demand gen.

• Experience working with Salesforce, Hubspot, and ABM technologies (Demandbase a huge plus) 

• Experience working on Lifecycle paid ads execution and how they differentiate from new business paid strategies. 

• You have run marketing programs globally and experience working with different markets and localization

• Proactive self-starter with high autonomy and the ability to manage multiple complex projects simultaneously

• You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives

• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows

• You are self-motivated and adaptable and comfortable with a fast-paced environment

• You are fluent in written and spoken English

We’d especially love to speak with you if you’ve:

• Worked with ABM/Lifecycle Marketing programs in-house for an HR or FinTech B2B SAAS company, for multiple markets/regions 

• You have worked at a very fast-growing startup/scaleup

• You have previously successfully worked in a remote & distributed team

• You are fluent in other languages besides English

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including WeWork access where available

DISCLOSURE 

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on the 19th of February, 2025.

For more information about our data protection practices, please visit our Privacy Policy.

You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [email protected] of the nature of the accommodation that you may require, to ensure your equal participation.