Global Paid Media Vice President

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.

Blackstone is seeking a Global Paid Media, Vice President to lead and own the planning and execution of global paid media programs.

We are seeking a media professional with the curiosity, technical fluency, and judgment to operate at the leading edge of how paid media is changing — across audience strategy, targeting approach, measurement, and the platforms shaping how audiences discover and engage with content. This role leads initiatives across the U.S., Japan, and other international markets, requiring strong cross-market coordination, deep media expertise, and comfort operating across time zones.

The Global Paid Media, Vice President will serve as a core executional partner to senior marketing leadership, owning the translation of campaign strategy into integrated, executable media programs. This includes aligning media, production, and measurement workstreams to ensure campaigns deliver against business objectives.

This role is accountable for how global paid media programs are structured, targeted, measured, and optimized across markets and channels, with a strong emphasis on execution quality and performance.

Responsibilities

• Own the planning and execution of global paid media campaigns, from launch through optimization and post-campaign analysis
• Overrse campaign delivery across channels and markets, ensuring accurate implementation of media plans, flighting, and measurement frameworks
• Lead and hold media agencies accountable for strategy execution, delivery timelines, and performance outcomes
• Evolve the audience strategy and activation model to reflect the changing nature of targeting across paid media platforms
• Drive cross-market coordination across the U.S., Japan, and other international regions
• Lead audience strategy development, including segmentation, targeting, and activation across paid media channels
• Stay close to how search and discovery behavior is shifting across digital and AI-mediated channels, and translate implications into the paid media program
• Define and operationalize measurement frameworks, including KPIs, attribution approach, and performance benchmarks
• In partnership with agency and research and analytics partners, design and lead structured testing frameworks (e.g., incrementality studies, geo‑testing, and controlled experiments) to quantify media impact and guide future planning and investment decisions
• Partner with analytics teams to translate performance data into optimization strategies
• Own campaign-level budget management and media investment oversight, including spend tracking and vendor management
• Prepare concise leadership updates outlining status, risks, decisions required, and performance outcomes

Qualifications

• 7+ years of experience in paid media, or integrated marketing, with a strong emphasis on hands-on media planning, campaign execution, and optimization
• Demonstrated experience leading complex, multi-market paid media programs across channels
• Experience owning campaigns end-to-end, from strategy translation through execution and performance management
• Forward-thinking and innovative, by bringing modern approaches to media management and performance, including but not limited to AI-enabled media planning and buying, new audience targeting tactics, and how paid media is evolving amid AI mediated search and discovery online
• Actively uses AI to improve day-to-day media workflows, from planning and optimization to reporting, and adapts strategies based on how AI is reshaping customer behavior, search and discovery patterns, and platform dynamics
• Experience developing audience segmentation and targeting strategies
• Strong understanding of measurement frameworks, including attribution models and performance optimization
• Experience managing media budgets, investment planning, and vendor relationships at scale
• Strong executive communication and stakeholder management skills

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range:

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.

Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone’s sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;

• Marketing Blackstone funds to new or existing clients;

• Supervising or training securities licensed employees;

• Structuring or creating Blackstone funds/products; and

• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.

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