B2B Copywriter
Posted on 4/5/2023

1,001-5,000 employees

Photo and video sharing platform
Company Overview
Pinterest's mission is to bring everyone the inspiration to create a life they love. It’s the biggest dataset of ideas ever assembled, with over 200 billion recipes, home hacks, style inspiration and other ideas to try. More than 430 million people around the world use Pinterest to dream about, plan and prepare for things they want to do in life.
San Francisco, CA, USA • Los Angeles, CA, USA
Experience Level
Desired Skills
Data Analysis
Social Media
  • 6+ years of relevant, B2B/ads platform marketing, including video, social, longform, etc
  • You've got a serious passion for writing killer headlines and short, pithy copy
  • You're great at short form copy that gets people energized in a few, mighty words
  • You've worked in high-paced, iterative creative environments before. You have experience writing 100+ lines in a couple days, gleaning feedback and creating a fresh batch for review in a week's time
  • You're obsessed with analytics. You understand how to write successful A/B copy and can quickly pivot based on performance wins and learns
  • You're able to pick up a brand's voice and stay committed to learning and understanding the way the tone and voice are expressed across the brand. You don't shy away from asking questions, learning new things and sharing your ideas
  • You have a passion for the advertiser audience and unique ability to take complex, advertiser-focused topics or products and make them human and interesting. You take the “boring” out of B2B
  • You have a pulse on current culture and social media trends. Perhaps you have experience community managing for a major brand. Either way, you get a kick out of writing the most culturally relevant copy and can write timely social copy on a whim
  • You're confident under pressure. Your work-and your words-will be literally put in front of hundreds of millions of people. You take that opportunity (and responsibility!) seriously
  • Write, edit, repeat. From short form content like social captions and buzzy emails to longer trend narratives that engage your audience, you'll be the pen behind the Pin
  • Concept our next big B2B brand campaign, and bring it to life on set
  • Write and develop our annual trend report based on first party platform data of emerging trends
  • Develop video scripts, pitch campaign ideas and write snappy copy for emails and social media announcements
  • Partner with our social team to understand what's performing. Build your future copy from there
  • Collaborate, collaborate, collaborate. Meet regularly with cross-functional teams at Pinterest-from our in-house research team to our world-class events team
  • Find the most urgent, compelling insights that will change advertiser perception and behavior
  • Become obsessed with the Pinterest advertiser audience-how they think and what will change their minds. Study them so that you can write for them. Do the hard work so they don't have to