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Senior Marketing Automation Specialist
Posted on 11/12/2022
Paradise Valley, AZ, USA
Experience Level
Desired Skills
  • 3-5 years of digital marketing and marketing automation experience
  • Knowledge of marketing platforms including website CMS
  • Skills in analyzing data, reporting metrics and communicating key results
  • Team player, willing to work collaboratively/cross functionally
  • Organizational skills and attention to detail
  • Time management skills with a proven ability to meet deadlines
  • Strong analytical and problem-solving skills
  • Communication skills, both written and verbal
  • A passion for creating innovative digital marketing solutions
  • Lifelong learner and innate sense of curiosity
  • Ability to work in a fast paced environment
  • Serve as the organization's HubSpot platform expert and leads staff education on marketing automation best practices
  • Create and execute all marketing automation campaigns - design and build email marketing flows, landing pages and forms, etc
  • Perform QA testing on campaigns
  • Understand and evaluate campaign metrics and distribute campaign performance to VP
  • Plan and perform A/B testing to improve marketing assets and campaign performance
  • Manage lead lifecycle including lead scoring, lead nurturing, segmentation
  • Segment and analyze prospect database to target campaigns
  • Perform data cleansing with database
  • Ensure compliance with CANSPAM and GDPR
  • Conduct research and utilize third-party databases to identify potential leads
  • Coordinate with internal teams to execute campaigns
  • Manages external vendor projects and relationships where appropriate
Desired Qualifications
  • Experience working with CRM systems, Salesforce is a plus
  • HubSpot marketing automation experience, HubSpot certification is a plus

501-1,000 employees

Enterprise home automation & IoT platform
Company Overview
SmartRent's mission is to improve the rental experience by bringing smart technology to multifamily communities. The company has created software that integrates with third-party hardware and other software vendors to provide users with one platform to efficiently manage and remotely control IoT connected devices in a home or building.
  • Medical, dental, & vision coverage
  • Inclusive work environment
  • Generous PTO
  • 401k
  • Employee stock purchase plans