Job Description

As a senior marketing automation specialist, you have the opportunity to plan, create, measure and optimize workflows that engage the right customer at the right time. You will set up trigger based campaigns and establish regular emails to find leads, make sales and nurture customer relationships. You will create and execute campaigns to communicate new product launches and product enhancements as well as support the sales teams across the organization find and close leads. The senior marketing automation specialist will also be responsible for handling HubSpot administrative tasks such as monitoring email deliverability and governance. 

Responsibilities

• Serve as the organization’s HubSpot platform expert and leads staff education on marketing automation best practices
• Create and execute all marketing automation campaigns - design and build email marketing flows, landing pages and forms, etc.
• Perform QA testing on campaigns  
• Understand and evaluate campaign metrics and distribute campaign performance to VP
• Plan and perform A/B testing to improve marketing assets and campaign performance
• Manage lead lifecycle including lead scoring, lead nurturing, segmentation
• Segment and analyze prospect database to target campaigns
• Perform data cleansing with database
• Ensure compliance with CANSPAM and GDPR
• Conduct research and utilize third-party databases to identify potential leads
• Coordinate with internal teams to execute campaigns
• Manages external vendor projects and relationships where appropriate 

Required Qualifications

• 3-5 years of digital marketing and marketing automation experience
• Knowledge of marketing platforms including website CMS 
• Experience working with CRM systems, Salesforce is a plus
• HubSpot marketing automation experience, HubSpot certification is a plus
• Skills in analyzing data, reporting metrics and communicating key results
• Team player, willing to work collaboratively/cross functionally 
• Organizational skills and attention to detail
• Time management skills with a proven ability to meet deadlines
• Strong analytical and problem-solving skills
• Communication skills, both written and verbal
• A passion for creating innovative digital marketing solutions 
• Lifelong learner and innate sense of curiosity 
• Ability to work in a fast paced environment

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