Full-Time

Director – Media Planning

Strategy & Portfolio Planning

Posted on 6/6/2024

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture

Compensation Overview

$143.5k - $205kAnnually

Senior

New York, NY, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Data Science
Data Analysis
Requirements
  • A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
  • Strong analytical skills - able to use data to optimize day-to-day performance and run split testing campaigns
  • Strong written and verbal communication skills
  • The ability to write concise, clear and data driven strategies in a narrative format (no slides)
  • 15+ years of experience directly managing marketing campaigns at $100M+ annual budget level
  • Experience on the media agency side plus at least 2 years of experience on the client side in an ecommerce environment
  • A strong understanding of advertising, targeting and marketing technology in the ATL space
  • A deep understanding of testing approaches (e.g. geo/match market tests in the TV space)
  • Experience with analytical models such as an MMM and understand the limitations of them, possessing the ability to help our data science team improve these models further in the ATL space
Responsibilities
  • Be a thought leader and expert in Media Planning and Media Buying
  • Build our future ATL Media Strategy across our portfolio of brands for North America
  • Write portfolio plans on how our media and campaign strategy can be executed best across ATL channels to achieve the maximum impact on brand metrics and ROI/ROAS
  • Build, lead, and develop a team of highly-capable media buyers and planners, while contributing to our authentic, inclusive, and performance-driven culture
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
  • Bring our measurement capability of ATL advertising to the next level by adopting the media strategy to improve measurement in partnership with our Analytics and Data Science teams
  • Lead and guide translation of brand goals to the brand strategy and activation teams, and media partners
  • Own campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality

HelloFresh provides a meal kit delivery service that offers fresh, pre-portioned ingredients and easy-to-follow recipes directly to customers' homes. This service is designed for individuals and families looking for convenience and healthy eating options, as it eliminates the need for meal planning and grocery shopping. Customers subscribe to various meal plans based on their dietary preferences, such as vegetarian or low-calorie, and can select recipes from a weekly menu created by professional chefs. HelloFresh's subscription model allows flexibility, enabling customers to skip weeks or cancel at any time. The company focuses on using fresh, seasonal produce and sustainable sourcing, appealing to health-conscious consumers and those interested in environmentally friendly choices. The goal of HelloFresh is to simplify meal preparation while promoting healthy eating and sustainability.

Company Stage

IPO

Total Funding

$382.1M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

4%

1 year growth

40%

2 year growth

48%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for plant-based meal kits aligns with HelloFresh's diverse menu offerings.
  • Advancements in sustainable packaging technology could reduce costs and attract eco-conscious customers.
  • Increased consumer interest in global cuisines offers menu diversification opportunities for HelloFresh.

What critics are saying

  • Rising food costs due to inflation may impact HelloFresh's pricing strategy and profit margins.
  • Increased competition from new meal kit services like Blue Apron and Sun Basket.
  • Environmental concerns over packaging waste could lead to regulatory scrutiny and demand for solutions.

What makes Hello Fresh unique

  • HelloFresh offers a subscription model with flexible meal plans for diverse dietary needs.
  • The company provides fresh, pre-portioned ingredients, eliminating meal planning and grocery shopping.
  • HelloFresh focuses on sustainability, appealing to health-conscious and eco-friendly consumers.

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Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings

INACTIVE