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Full-Time

Director – Media Planning

Strategy & Portfolio Planning

Confirmed live in the last 24 hours

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture

Compensation Overview

$143.5k - $205kAnnually

+ Equity Plan

Expert

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Data Science
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
  • A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role
  • Strong analytical skills - able to use data to optimize day-to-day performance and run split testing campaigns
  • Strong written and verbal communication skills
  • The ability to write concise, clear and data driven strategies in a narrative format (no slides)
  • 15+ years of experience directly managing marketing campaigns at $100M+ annual budget level
  • Experience on the media agency side plus at least 2 years of experience on the client side in an ecommerce environment
  • A strong understanding of advertising, targeting and marketing technology in the ATL space
  • A deep understanding of testing approaches (e.g. geo/match market tests in the TV space)
  • Experience with analytical models such as an MMM and understand the limitations of them, possessing the ability to help our data science team improve these models further in the ATL space
Responsibilities
  • Be a thought leader and expert in Media Planning and Media Buying
  • Build our future ATL Media Strategy across our portfolio of brands for North America
  • Write portfolio plans on how our media and campaign strategy can be executed best across ATL channels to achieve the maximum impact on brand metrics and ROI/ROAS
  • Build, lead, and develop a team of highly-capable media buyers and planners, while contributing to our authentic, inclusive, and performance-driven culture
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
  • Bring our measurement capability of ATL advertising to the next level by adopting the media strategy to improve measurement in partnership with our Analytics and Data Science teams
  • Lead and guide translation of brand goals to the brand strategy and activation teams, and media partners
  • Own campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to select from various meal plans tailored to their dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its emphasis on fresh, seasonal produce and sustainable sourcing. The company's goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

Pre-seed

Total Funding

$646.4M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

12%

1 year growth

22%

2 year growth

46%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with brands like Colavita and Hidden Valley Ranch enhance HelloFresh's menu diversity and customer appeal.
  • Collaborations with organizations like No Kid Hungry highlight HelloFresh's commitment to social responsibility, potentially boosting its brand image.
  • The creation of 300 jobs at a new distribution center indicates potential for growth and expansion.

What critics are saying

  • The closure of distribution centers and significant layoffs suggest potential financial instability and declining sales.
  • Fines for electronic marketing violations could damage HelloFresh's reputation and lead to increased regulatory scrutiny.

What makes Hello Fresh unique

  • HelloFresh's focus on fresh, pre-portioned ingredients and easy-to-follow recipes sets it apart from traditional grocery delivery services.
  • The company's commitment to sustainability and seasonal produce appeals to environmentally conscious consumers, unlike some competitors who may not prioritize these values.
  • HelloFresh's flexible subscription model, allowing customers to skip weeks or cancel anytime, offers greater convenience compared to more rigid meal kit services.

Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings