Full-Time

Media Planning Opportunities

Posted on 7/23/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

Consulting
Social Impact
Entertainment

Entry, Junior

Vancouver, BC, Canada

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
  • At least 1 year of media planning and/or buying experience focused on All Channels – Video, Display, Social, Programmatic, Broadcast, Print & Out of Home, etc.
  • Knowledge and hands-on experience with media planning and buying tools.
  • Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
  • Excellent written and verbal communication skills.
  • Must be able to work with cross functional teams and multiple stakeholders.
  • Aptitude for priority management where it concerns managing multiple deliverables/work streams.
  • Ability to organize ideas and present back information logically and sequentially.
Responsibilities
  • Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence.
  • Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.
  • Works closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization.
  • Supports the recommendations of the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
  • Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
  • Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.
  • Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.

Dentsu International is a global marketing and advertising agency that helps brands grow by enhancing their marketing performance in the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior. Dentsu stands out from competitors through its focus on innovation and collaboration, delivering tailored solutions for clients. The company also aims to create a positive social impact by promoting inclusivity and community initiatives.

Company Stage

IPO

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

1901

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Simplify's Take

What believers are saying

  • Dentsu's partnership with Meta enhances its algorithmic capabilities for client growth.
  • Recognition as a leader in media management services boosts Dentsu's market credibility.
  • The rise of influencer marketing platforms offers new revenue opportunities for Dentsu.

What critics are saying

  • Technological changes require constant adaptation to maintain competitive advantage.
  • Dependence on long-term contracts may pose financial risks if client needs shift.
  • The need for ethical AI deployment could challenge Dentsu's operational practices.

What makes Dentsu unique

  • Dentsu leverages advanced analytics to enhance personalized customer experiences.
  • The company offers comprehensive marketing solutions, including consumer intelligence and digital marketing.
  • Dentsu's commitment to social impact sets it apart in the marketing industry.

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