Strategic Communications Lead

Job Details

The Strategic Communications Lead plays a critical role in shaping and executing the internal and external communications strategy for a managed care organization (MCO) serving government-sponsored health programs, including Medicaid, Medicare, CHIP, and ACA Marketplace plans. This role is responsible for developing clear, engaging, and compliant messaging that supports organizational priorities, enhances member and stakeholder engagement, and promotes the organization's mission to improve health outcomes in underserved communities.

Job Description

Essential Functions

• Interacts with co-workers, visitors, and other staff consistent with the values of Jefferson.

• Strategic Planning & Execution
• Develop and implement multi-channel communications strategies aligned with business objectives and regulatory requirements.
• Collaborate with senior leadership, marketing, operations, government affairs, and compliance teams to ensure consistent and strategic messaging across all audiences.
• External Communications
• Craft and oversee messaging for members, providers, community partners, and government stakeholders.
• Manage public-facing content, including press releases, media responses, newsletters, website copy, and social media campaigns.
• Ensure all content complies with CMS, state Medicaid agencies, and marketplace communication regulations.
• Internal Communications
• Lead employee communication initiatives to improve engagement, promote corporate culture, and support change management.
• Develop communication toolkits, leadership talking points, and internal newsletters.
• Campaign Development
• Support the development and rollout of education and outreach campaigns around enrollment, preventive care, health equity, and benefit utilization.
• Coordinate with creative teams to produce culturally relevant and linguistically appropriate materials.
• Stakeholder Engagement
• Work closely with provider relations, community engagement, and government affairs teams to support external events, forums, and partner communications.
• Serve as communications liaison during audits, regulatory reviews, and policy changes.
• Analytics & Reporting
• Track and analyze communication performance metrics and adjust strategies as needed.
• Provide regular updates and reports to leadership on communication impact and engagement.
• Other Duties as assigned.

Competencies (Knowledge, Skills, and Abilities Required):

• Excellent written and verbal communication skills, with the ability to translate complex healthcare information into accessible content.
• Proficiency in developing content for diverse audiences, including limited English proficiency (LEP) populations.
• Ability to manage multiple projects and priorities in a fast-paced, regulated environment.
• Familiarity with content management systems, email marketing platforms, and analytics tools.
• High emotional intelligence, collaboration skills, and a proactive, solutions-oriented mindset.

Manager - Please list required competencies for this job

Minimum Education and Experience Requirements:

Education:

Bachelor’s degree in Communications, Public Relations, Marketing, Public Health, Health Administration, or a related field. Master’s degree preferred.

AND

Experience:

• 5+ years of experience in corporate communications, public relations, or strategic marketing.
• Experience within a healthcare, managed care, or government-sponsored program environment is highly preferred.
• Strong knowledge of Medicaid, Medicare, CHIP, and ACA Marketplace program communications and compliance requirements.

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular

Employee Entity

Health Partners Plans, Inc.

Primary Location Address

1101 Market, Philadelphia, Pennsylvania, United States of America

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.    

Jefferson is committed to providing equal educa­tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status. 

Benefits

Jefferson offers a comprehensive package of benefits for full-time and part-time colleagues, including medical (including prescription), supplemental insurance, dental, vision, life and AD&D insurance, short- and long-term disability, flexible spending accounts, retirement plans, tuition assistance, as well as voluntary benefits, which provide colleagues with access to group rates on insurance and discounts. Colleagues have access to tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service. All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

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