Salary Range: 102000 to 122000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities

• Paid Advertising Management: 
• Assist in defining our overall paid demand generation strategy across paid search, paid social, programmatic display, and/or sponsored publisher channels.
• Work with 3rd party agencies to plan, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta and Twitter (X).
• Develop strategies for Account Based Marketing (ABM), retargeting, audience segmentation, and multi-channel advertising to drive lead generation and brand awareness.
• Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects from Lead > MQL > IQM > closed won.
• Manage advertising budgets efficiently to maximize ROI and achieve performance targets.
• Continuously test and iterate on ad creatives, copy, and landing pages to improve campaign outcomes.


• Conversion Rate Optimization (CRO): 
• Analyze website and landing page performance to identify friction points and areas for improvement.
• Design and implement A/B tests and experiments to optimize user experience and increase conversion rates.
• Collaborate with designers and developers to implement changes based on insights from testing and analytics.


• Search Engine Optimization (SEO): 
• Develop and execute an SEO strategy to improve PingCAP’s organic search rankings and visibility.
• Conduct keyword research, on-page optimizations, and technical SEO audits to enhance site performance.
• Collaborate with content teams to align content creation with SEO goals, ensuring relevance and high search rankings.
• Monitor and report on SEO performance, making adjustments to strategies as needed.


• Analytics & Reporting: 
• Track and report on the performance of paid campaigns, CRO efforts, and SEO initiatives using tools such as Google Analytics, SEMrush, and ad platforms.
• Provide actionable insights and recommendations to optimize digital strategies and achieve growth objectives.
• Assist in establishing KPIs for paid media, CRO, and SEO efforts and regularly communicate results to stakeholders.

Qualifications

• 4+ years of experience in performance marketing, paid advertising, SEO, and CRO, preferably within SaaS or tech industries.
• Expertise in managing campaigns across Google Ads, LinkedIn, and other digital advertising platforms.
• Strong understanding of CRO principles, with hands-on experience conducting A/B testing and optimizing user journeys.
• Proven experience in SEO strategy development, keyword research, and technical SEO.
• Data-driven mindset with proficiency in analytics tools like Google Analytics, Google Tag Manager, and marketing automation platforms.
• Strong project management skills and ability to collaborate with cross-functional teams.
• Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of open-source technologies, cloud computing, or databases is a bonus.