Full-Time

Lead Data Analyst

Confirmed live in the last 24 hours

Betterment

Betterment

501-1,000 employees

E-commerce platform for branded lifestyle products

Compensation Overview

$130k - $155k/yr

+ Equity Package + Incentive Bonus

Senior, Expert

New York, NY, USA

Hybrid

Hybrid position requiring three days a week in-office.

Category
Data Analysis
Data & Analytics
Required Skills
Redshift
Python
Data Science
R
SQL
Tableau
Looker
Data Analysis
Requirements
  • 6+ years of experience in a data-focused role such as Data Analyst or Data Scientist
  • Advanced SQL skills to efficiently pull insights from our Redshift datawarehouse
  • Proficiency in R, Python, or similar programming for statistical and advanced analytical work
  • Experience using BI tools such as Metabase, Looker, or Tableau to support day-to-day stakeholder questions
  • Deep understanding of metrics such as CAC, LTV, funnel conversion, retention, and user engagement
  • Strong interpersonal and communication skills with the ability to build trust and influence across disciplines
  • A strong track record in hypothesis-driven problem solving and experimentation
Responsibilities
  • Lead deep-dive analyses that uncover actionable insights on customer behavior, product performance, and growth levers
  • Develop dashboards and reporting that tell compelling stories to help senior leadership and cross-functional teams make key decisions
  • Collaborate with stakeholders across product, marketing, finance, strategy, and sales to identify opportunities and guide strategic initiatives
  • Partner end-to-end with product and engineering teams to define event tracking, run A/B tests, and perform in-depth analysis of feature performance and user engagement
  • Coach and mentor junior analysts to continuously elevate analytical rigor and best practices across the organization
Desired Qualifications
  • Experience using event data and dbt is a plus

Betterment operates an online retail platform that specializes in selling branded apparel, accessories, and gifts. The company designs a variety of products, including t-shirts, hoodies, onesies, beanies, mugs, and tote bags, all aimed at promoting happiness and a positive lifestyle. Customers can purchase these items directly from Betterment's website, where products are listed at regular and sale prices, making them accessible to a wide audience. Unlike many competitors, Betterment focuses on creating a unique brand identity that emphasizes well-being and happiness through its merchandise. The company's goal is to attract a diverse clientele and generate revenue through direct sales while promoting a lifestyle that encourages happiness.

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$435M

Headquarters

New York City, New York

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • Betterment's focus on mobile-first services aligns with the growing trend of mobile finance.
  • The rise of fractional shares trading can attract a broader audience to Betterment.
  • Increased interest in ESG investing presents an opportunity for Betterment to attract more clients.

What critics are saying

  • Increased competition from traditional financial institutions may lead to market saturation.
  • Recent fee increases for premium investors could result in customer attrition.
  • Integration challenges from acquiring Ellevest's robo-advice business may affect service quality.

What makes Betterment unique

  • Betterment offers a low management fee of 0.25% for its investment services.
  • The company provides unique features like Tax Loss Harvesting and RetireGuide for investors.
  • Betterment's acquisition of Ellevest's robo-advice business expands its service offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
PR Newswire
May 14th, 2025
Betterment Acquires Rowboat Advisors to Accelerate Platform for RIAs

/PRNewswire/ -- Betterment, the largest independent digital investment advisor in the U.S., today announced the acquisition of Rowboat Advisors, a leading...

CityBiz
Mar 4th, 2025
Betterment Advisor Solutions Launches Solo 401(k)s for Independent Advisors and Their Self-Employed Clients

Betterment Advisor Solutions (BAS), an all-in-one custodian for modern RIAs, has announced the launch of an all-digital solo 401(k) at the 2025 T3 Technology Tools for Today Advisor Conference in Dallas, designed for independent advisors and their self-employed clients.

ThinkAdvisor
Feb 27th, 2025
Betterment Launches Solo 401(k) Solution for Indie Advisors and Business Owners

Betterment launches solo 401(k) solution for indie advisors and business owners.

NAPA
Feb 26th, 2025
Betterment Picks up Ellevest's Robo-Advice Business

Digital investment advisor Betterment announced Wednesday that it has acquired the automated investing business of the women-owned investing and wealth management firm Ellevest.

PSCA
Feb 26th, 2025
Betterment Acquires Robo-Advice Biz from Ellevest

Betterment acquires robo-advice biz from Ellevest.