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Account-based Marketing Manager
Confirmed live in the last 24 hours
Locations
Santa Monica, CA, USA • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Hubspot
Marketing
Sales
Salesforce
Mergers & Acquisitions (M&A)
Requirements
  • Bachelor's degree and 3-5+ years relevant experience, preferably in the ecomm SaaS space
  • Hands-on experience with end-to-end campaign strategy planning, execution, and measurement, including demonstrated success owning integrated account-based marketing programs
  • You are a "full-stack" B2B marketer with proficiency in inbound marketing, content marketing, digital marketing, and account nurturing. Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
  • Highly creative: You like to come up with out-of-the-box ideas for ABM executions, and strive to create a memorable prospect experience through unique ABM experiences
  • Collaborative, team-player: You enjoy helping sales teams level-up their ABM outreach, and are hands-on when it comes to ABM execution
  • Superb analytical skills: You can navigate through spreadsheets and find trends and key takeaways. You're obsessed with metrics and make decisions informed by data
  • Ambitious, resourceful, and fast: You've always taken on more than the official job description. You have a way of making things happen even if it seems impossible while making it all seem easy. You're comfortable with moving fast, making decisions with imperfect data, and learning on your own
  • Experience with Clearbit, Hubspot, Salesforce (or equivalent) required. Experience with ABM tools (Reachdesk, Sendoso, etc.) strongly preferred
Responsibilities
  • Create sales opportunities (ABM-driven pipeline): We are looking for marketers who can help us initiate sales conversations with relevant prospects. Your success will mainly be measured on Sales Opportunities you contribute to creating
  • Own strategy & execution of ABM program and all related tactics (direct mail, web personalization, email, etc.)
  • Work collaboratively with sales to identify target accounts and campaign messaging, then coordinate creation of multi-channel, multi-touch pipeline creation and acceleration campaigns that drive revenue & sales activity
  • Leverage account-based data and technology to help our marketing and sales teams attract, engage, convert, and grow strategic accounts
  • Learn the target market's pain points and dive deep into their niche
  • Lead ongoing ABM check-ins with sales team to ensure account goals, key contacts and account plans remain on track, adjusting program as needed
  • This role is not eligible for Visa sponsorship or transfer
Tapcart

51-200 employees

eCommerce merchant launch & management software
Company Overview
Tapcart is on a mission to make mobile shopping easy, fun, and attainable for every eCommerce brand. With just a few clicks, Tapcart enables businesses and brands to build a custom app with different product grids with search functionality, send push notifications to customers, and expand mobile growth.
Benefits
  • 401k & stock options
  • Medical eligible first of the month
  • Dental & vision eligible immediately
  • Unlimited PTO & 11 paid company holidays
  • Brand new Macbook Pro & home office setup
  • $250 a month wellness stipend
  • Monthly happy hours, company-wide offsite events