Full-Time

Lead Generation Manager

Posted on 3/29/2023

Cellares

Cellares

51-200 employees

Automated cell therapy manufacturing and development platform

Data & Analytics
Hardware

Compensation Overview

$90,000 - $210,000Annually

Senior

San Bruno, CA, USA

Required Skills
Sales
Communications
Lead Generation
Salesforce
Marketing
Requirements
  • Bachelor's Degree in marketing, business, communications or related field
  • 5+ years of marketing experience in the life sciences field
  • Experience in cell and gene therapy and or CDMO experience is preferred
  • Experience with CRM and marketing automation tools
  • Experience interacting across marketing and business development functions
  • Highly accountable with ability to handle multiple projects, manage competing priorities and workflows
  • Strong understanding of email marketing rules and guidelines
  • Exceptional written and communication skills
  • Strong analytical and research skills
  • Independent worker capable of managing multiple projects in parallel
  • You will enjoy autonomy and white-space to create and design demand gen campaigns with your seasoned expertise
  • Ability to quickly learn technical information and apply it in a fast-paced environment
Responsibilities
  • Build-out the company's go-forward demand gen strategy and best practices
  • Define, execute, and measure the integrated campaign plan to ensure effective pipeline generation activities that target the entire funnel to fuel revenue growth
  • Create, oversee, execute and optimize programs and multi-touch campaigns that drive awareness, leads, pipeline, and revenue
  • Own a paid media budget across paid search, paid social, and content syndication. Test and optimize channel performance to drive a healthy LTV:CAC
  • Leverage data to analyze, communicate and present results of marketing campaigns and programs
  • Build and manage dashboard of key metrics including campaign performance, pipeline generation, and revenue attribution
  • Run experiments, track performance, and continually optimize campaigns to build and scale a highly efficient mix
  • Implement creative and effective ideas for bringing new leads into the funnel through online campaigns, channel marketing, technical webcasts, non-spammy email campaigns, etc
  • Incorporate a holistic view of digital programs including SEM, organic social, syndication, nurture, display, retargeting and creation of inbound web experiences
  • Inputs and maintains accurate lead information in Salesforce and updates/creates useful dashboards improving overall flow of customers through the sales funnel

Cellares, as the pioneering Integrated Development and Manufacturing Organization (IDMO), is reshaping the cell therapy manufacturing industry with its unique Industry 4.0 approach, integrating all necessary technologies into a single, high-throughput platform called the Cell Shuttle. This end-to-end automation system not only accelerates drug development and manufacturing but also significantly reduces process failure rates and manufacturing costs. With its strategically located Smart Factories and a robust financial backing of over $355 million, Cellares is well-positioned to meet global patient demand for cell therapies, offering potential partners a competitive edge in the rapidly evolving cell therapy market.

Company Stage

Series C

Total Funding

$373M

Headquarters

South San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

15%

1 year growth

55%

2 year growth

90%
INACTIVE