This role is in the organization to lead the Programmatic planning within Video management and execution of the client’s media strategy in order to maximize client business/marketing objectives.

The core expectation of this role is to collaborate with Marketing Science and Strategy disciplines to align media efforts to other marketing efforts. This role is responsible for owning the day-to-day client and key third-party vendor relationships and managing workflows across the associate planners, planners, and senior planners on the team.

Career Development is typically provided by the Media Director [or above] but can be modified to suit an account and/or office location. 

Nature of this role of role is that of a ‘contributor’ and ‘emerging leader’.  

Skills Developed 

• Excellent understanding of digital media and the digital landscape
• Expert knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels
• Ability to
• build rapport and relationships across CM disciplines and with external parties
• multi-task and meet deadlines while paying attention to details.
• work effectively across multi-functional groups or geographic offices
• work independently, while maintaining focus and productivity and able to ask for help when needed
• be a strategic leader both internally and in client presentations
• Notable Soft Skills
• Superb verbal and written communicator, demonstrates self-awareness
• Excellent interpersonal skills
• Project management, planning and organizational skills
• Delegation
• Flexibility
• Hard Skills
• Expert knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels
• Expert knowledge of Google Campaign Manager trafficking and reporting, proficient DFP knowledge
• Proficient experience with eMarketer, Nielsen ComScore, Mintel, Forrester
• Familiarity with Google ad products and Google Ad Words
• Proficient in MS Office, specifically Excel

Activities Performed  

• Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives
• Manage the billing team and provide final approval on all billing needs
• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
• Provide strategic insights and optimizations for all client reports
• Research and prepare new information for paid media plans, RFPs, and presentations
• Evaluate, build and maintain relationships in the display and emerging media community
• Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments
• Lead the development of “Point of View” (POV) documents on new trends or special opportunities
• Evaluate client needs and escalate needs or issues as they arrive to leadership
• Drive audience insights and channel strategy
• Sell in media initiatives to client
• Collaborate with Marketing Science, Strategy and Creative on overall campaign direction