Full-Time

Associate Director

Product Management

Posted on 3/13/2025

Myntra

Myntra

10,001+ employees

E-commerce platform for fashion and lifestyle

No salary listed

Senior, Expert

Bengaluru, Karnataka, India

Category
Product Management
Product
Required Skills
Product Management
Requirements
  • 8+ years of product management experience, with at least 3 years in AdTech or related domains.
  • Strong data-driven decision-making skills.
  • Exceptional communication and stakeholder management skills, with the ability to align diverse teams on a common vision.
  • Exceptional problem solving skills based on first principles thinking.
  • Good understanding of technology, and comfort with product management processes such as A/B experimentation, writing product requirement documents, managing product backlogs, and creating roadmaps.
  • Hands-on experience working with brands/business/marketing teams.
Responsibilities
  • Understand the adtech landscape and marketing needs of brands & sellers on Myntra platform through brand interviews, user research, competition analysis and other quantitative/qualitative techniques.
  • Define a compelling product vision & strategy for monetization on Myntra, and influence other functional leaders/teams to achieve outcomes.
  • Adopt a structured approach to identify what problems need to be solved and break them down into smaller chunks. Prioritize what problems need to be solved now vs. later.
  • Define a clear product roadmap with detailed product requirements and work collaboratively with a cross-functional team (design, engg. business, analytics, etc.) to bring a product to life.
  • Create a go-to-market plan working with stakeholders to maximize product adoption and success.
  • Define product metrics for your area, and track them continuously. Identify usage patterns and come up with action plans to move metrics in the right direction.
Desired Qualifications
  • Proven track record of building and scaling AdTech platforms and having done that on an ecommerce/retail media setup is a plus.

Myntra operates in the fashion and lifestyle e-commerce sector in India, catering to a wide range of customers from urban youth to small shopkeepers in smaller cities. The platform offers a variety of products, including clothing, accessories, beauty items, and personal protective equipment. Myntra uses a marketplace model, partnering with brands and artisans to provide a diverse selection of products, earning revenue through commissions on sales and exclusive brand partnerships. The company has adapted well to market changes, particularly during the COVID-19 pandemic, with successful marketing campaigns like the "End of Reason Sale" that attracted millions of shoppers. Myntra also focuses on community support through initiatives like the MENSA program, which aids small shopkeepers and delivery partners, and collaborates with artisans to promote traditional crafts. The goal of Myntra is to enhance customer engagement and expand its reach while supporting local businesses and artisans.

Company Size

10,001+

Company Stage

Growth Equity (Venture Capital)

Total Funding

$636.5M

Headquarters

Bengaluru, India

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Myntra's MynShakti program empowers women entrepreneurs, enhancing brand loyalty.
  • M-Now rapid deliveries position Myntra competitively in quick commerce.
  • Collaboration with GetVantage supports D2C brands, diversifying product range.

What critics are saying

  • Competition from Amazon's Tez challenges Myntra's quick delivery market share.
  • Myntra's logistics may strain under M-Now quick delivery demands.
  • MynShakti's success depends on infrastructure and market demand support.

What makes Myntra unique

  • Myntra's marketplace model offers diverse products from brands and artisans.
  • Exclusive content creation enhances customer engagement in fashion, beauty, and lifestyle.
  • Myntra's MENSA program supports small-scale shopkeepers and delivery partners.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Professional Development Budget

Training Programs

Company News

YourStory
Mar 10th, 2025
Day of diversity: A deep dive into Myntra's DE&I initiatives

Myntra launched ShE-commerce in July 2024 to build a dynamic community that connects, empowers and inspires women, contributes to nation-building and transforms the face of e-commerce in India.

The Times of India
Feb 27th, 2025
Myntra celebrates 18th birthday with 'return gifts' for customers

Myntra has announced the second edition of its Myntra Birthday Blast (MBB) shopping event to mark its 18th anniversary.

Franchise India
Feb 26th, 2025
Myntra Introduces MynShakti, Strengthening Women's Role in E-Commerce

Bengaluru-based fashion e-commerce giant Myntra has introduced its exclusive Women Seller Program, 'MynShakti,' aimed at empowering women entrepreneurs across India.

Business Micro
Feb 25th, 2025
Myntra Introduces MynShakti to Accelerate Women Entrepreneurs in e-Commerce Ahead of International Women's Day

Bangalore, February 25, 2025: As the world gears up to celebrate International Women's Day, Myntra, one of India's leading fashion, beauty, and lifestyle destinations, is taking yet another significant step towards empowering women entrepreneurs and driving inclusivity in the e-commerce space with the launch of its dedicated Women Seller Program titled 'MynShakti'.

In Fashion Business
Feb 25th, 2025
Myntra launches MynShakti to empower women entrepreneurs in e-commerce

Myntra launches MynShakti to empower women entrepreneurs in e-commerce.