Senior Campaign Manager

Job Description

• Execute, manage, and optimize all paid search campaigns, including tactical approaches, campaign activation & maintenance, and post-buy recaps, while meeting or surpassing client performance expectations.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch.
• Collaborate with colleagues and peers across the organization to provide insight and recommendations. 
• Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift. 
• Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations.
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious 
• Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions. 
• Provide performance reporting against client goals with insights and optimization recommendations. 
• Develop budget and performance projections for testing new partners or technology. 
• Conduct monthly client billing audits and actualize bill/pay systems when applicable.
• Maintain stellar relationships with the vendor partners to further advance Zenith as a preferred client partner. 
• Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns.
• Work to master, identify, and communicate trends in search and client industries.
• Attend client meetings, as needed

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business or equivalent 
• 2+ years of media management experience
• 1+ years of hands-on experience managing and optimizing buys  
• Experience in applying search to brand-building & direct response initiatives 
• Strong analytics, organizational, and communication skills 
• Excellent communication, writing and organizational skills 
• Ability to work independently and collaboratively with diverse groups 
• Proficiency in Microsoft Office including Excel and PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology 
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines 
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions