Full-Time

Senior Account-Based Marketing Manager

Posted on 10/17/2024

Udemy

Udemy

5,001-10,000 employees

Online marketplace for diverse courses

Education

Compensation Overview

$108k - $145kAnnually

+ Benefits + Equity

Senior

Denver, CO, USA

This hybrid position requires two days per week in our Denver office.

Category
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Salesforce
Data Analysis
Requirements
  • 5-7 years of demand gen experience in a B2B SaaS environment.
  • 2+ years of account-based marketing experience, specifically with Enterprise or Mid-Market focus.
  • You’re an ABM expert with a track record of scaling account-based marketing in fast-growing organizations.
  • Experience in marketing automation and measurement, specifically in account-based marketing. Very familiar with related tech such as Salesforce, Marketo, 6Sense, Reachdesk, Gong, Tableau, etc.
  • Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.
  • A creative mindset – thinking outside the box to create innovative ABM strategies that drive results.
  • A love of analytics and a proven track record of using data to measure the success of ABM efforts.
  • The ability to quickly adapt and be comfortable in a dynamic environment when priorities and tactics change rapidly.
Responsibilities
  • Develop and scale the Udemy Business Enterprise ABM program to generate high-quality pipeline and accelerate growth.
  • Partner with Sales to identify, prioritize, and engage target accounts and work closely with our Global Campaigns and Activations teams, performance marketing, and operations team to execute a unified strategy that drives growth in our target verticals and segments.
  • Use your creativity to develop compelling content and personalized experiences that resonate with our target audience.
  • In addition to building the foundational global program, you’ll collaborate with regional counterparts to ensure consistent execution and alignment with local market needs.
  • Turn our ABM efforts into a finely tuned machine! You’ll work cross-functionally to make our sales and marketing ABM processes as efficient and scalable as possible.
  • Operationalize ABM planning and reporting to effectively measure and analyze the success of our initiatives, driving continuous improvement in partnership with the marketing team.

Udemy is an online learning platform that connects instructors with students, offering a wide variety of courses on subjects like programming, marketing, data science, business, IT, design, and personal development. The platform allows instructors to create and publish courses, which students can purchase to enhance their skills or pursue personal development. Udemy operates on a marketplace model, providing the necessary tools and infrastructure for instructors while managing marketing and customer support. Unlike many competitors, Udemy offers a vast selection of over 155,000 courses, catering to a diverse audience that includes individuals, professionals, and companies looking to train employees. The goal of Udemy is to make education accessible and flexible, allowing learners to study at their own pace and fit learning into their busy lives.

Company Stage

IPO

Total Funding

$265.6M

Headquarters

San Francisco, California

Founded

2010

Growth & Insights
Headcount

6 month growth

2%

1 year growth

14%

2 year growth

17%
Simplify Jobs

Simplify's Take

What believers are saying

  • Udemy's integration with Workday enhances internal mobility and platform synergy.
  • The new regional center in Mexico City taps into Latin America's growing demand for e-learning.
  • Recognition as #1 Overall Learning Solution boosts Udemy's credibility and market position.

What critics are saying

  • Increased competition from platforms like Seekho could erode Udemy's market share.
  • Recent layoffs may impact operational efficiency and employee morale at Udemy.
  • Dependency on Workday's platform could limit Udemy's strategic flexibility.

What makes Udemy unique

  • Udemy offers over 155,000 courses in multiple languages, catering to a global audience.
  • The platform's marketplace model allows instructors to create and publish diverse courses.
  • Udemy Business provides tailored employee training solutions with learning analytics and custom content.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Global benefits - Our many benefits, equity, and time-off programs are made-to-fit for each of our international locations.

Charitable matching - Help a cause that matters to you. We match monetary contributions up to a certain annual limit for eligible nonprofits and charities.

Learning incentives - Get free access to Udemy and Udemy Business courses plus a yearly stipend to spend on your professional development.

UBelong program - We prioritize Diversity and Inclusion through events, trainings, and meet-ups facilitated by our many Employee Resource Groups.

Learning programs - Our amazing Learning and Development team regularly provides top-notch training sessions and company-wide learning initiatives.

Guest speakers - We believe in diversity of perspective and regularly host speakers from a variety of industries and backgrounds.

Brain food - When in the office employees can enjoy snacks for all dietary preferences and restrictions.

Company events - Enjoy company celebrations, wellness events, and fun extracurriculars like yoga, cooking classes, karaoke, and more.

Well-being memberships - Stay zen with free access to the entire Headspace library. Plus, get free coaching and therapy sessions through Modern Health.

Groups and clubs - Connect with others who share your interests. We have dozens of groups, including Women at Udemy and Culture Crew.

INACTIVE