Full-Time

Senior Account-Based Marketing Manager

Confirmed live in the last 24 hours

Udemy

Udemy

5,001-10,000 employees

Online marketplace for diverse courses

Consumer Software
Education

Compensation Overview

$108k - $145kAnnually

+ Benefits + Equity

Senior

Denver, CO, USA

Hybrid position requires two days per week in the Denver office.

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Salesforce
Data Analysis
Requirements
  • 5-7 years of demand gen experience in a B2B SaaS environment.
  • 2+ years of account-based marketing experience, specifically with Enterprise or Mid-Market focus.
  • You’re an ABM expert with a track record of scaling account-based marketing in fast-growing organizations.
  • Experience in marketing automation and measurement, specifically in account-based marketing. Very familiar with related tech such as Salesforce, Marketo, 6Sense, Reachdesk, Gong, Tableau, etc.
  • Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.
  • A creative mindset – thinking outside the box to create innovative ABM strategies that drive results.
  • A love of analytics and a proven track record of using data to measure the success of ABM efforts.
  • The ability to quickly adapt and be comfortable in a dynamic environment when priorities and tactics change rapidly.
Responsibilities
  • Develop and scale the Udemy Business Enterprise ABM program to generate high-quality pipeline and accelerate growth.
  • Partner with Sales to identify, prioritize, and engage target accounts and work closely with our Global Campaigns and Activations teams, performance marketing, and operations team to execute a unified strategy that drives growth in our target verticals and segments.
  • Use your creativity to develop compelling content and personalized experiences that resonate with our target audience.
  • In addition to building the foundational global program, you’ll collaborate with regional counterparts to ensure consistent execution and alignment with local market needs.
  • Turn our ABM efforts into a finely tuned machine! You’ll work cross-functionally to make our sales and marketing ABM processes as efficient and scalable as possible.
  • Operationalize ABM planning and reporting to effectively measure and analyze the success of our initiatives, driving continuous improvement in partnership with the marketing team.

Udemy is an online learning platform that connects instructors with students, offering a wide variety of courses on subjects like programming, marketing, data science, business, IT, design, and personal development. The platform allows instructors to create and publish their courses, which students can purchase and access at their own pace. Udemy's marketplace model provides the necessary tools for instructors to develop content while managing marketing and customer support. Unlike many competitors, Udemy has a vast selection of over 155,000 courses and caters to a diverse audience, including individuals and professionals seeking skill enhancement. The goal of Udemy is to provide flexible and accessible education to learners worldwide.

Company Stage

IPO

Total Funding

$265.6M

Headquarters

San Francisco, California

Founded

2010

Growth & Insights
Headcount

6 month growth

2%

1 year growth

11%

2 year growth

17%
Simplify Jobs

Simplify's Take

What believers are saying

  • Udemy's continuous innovation, such as the launch of GenAI features, positions it at the forefront of the e-learning industry.
  • Strategic partnerships with companies like AWS enhance Udemy's credibility and expand its course offerings, attracting more students and professionals.
  • Significant investments from firms like Pathway Capital Management and Federated Hermes indicate strong financial backing and growth potential.

What critics are saying

  • The highly competitive e-learning market requires Udemy to constantly innovate to maintain its market position.
  • Dependence on course sales and promotional deals may lead to revenue fluctuations and financial instability.

What makes Udemy unique

  • Udemy's marketplace model allows for a vast and diverse range of courses, unlike competitors who may focus on specific niches or curated content.
  • The platform's collaboration with industry giants like AWS to offer cutting-edge courses, such as generative AI, sets it apart in the e-learning space.
  • Udemy's flexibility in learning pace and extensive promotional deals make it highly accessible and attractive to a broad audience.

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Benefits

Global benefits - Our many benefits, equity, and time-off programs are made-to-fit for each of our international locations.

Charitable matching - Help a cause that matters to you. We match monetary contributions up to a certain annual limit for eligible nonprofits and charities.

Learning incentives - Get free access to Udemy and Udemy Business courses plus a yearly stipend to spend on your professional development.

UBelong program - We prioritize Diversity and Inclusion through events, trainings, and meet-ups facilitated by our many Employee Resource Groups.

Learning programs - Our amazing Learning and Development team regularly provides top-notch training sessions and company-wide learning initiatives.

Guest speakers - We believe in diversity of perspective and regularly host speakers from a variety of industries and backgrounds.

Brain food - When in the office employees can enjoy snacks for all dietary preferences and restrictions.

Company events - Enjoy company celebrations, wellness events, and fun extracurriculars like yoga, cooking classes, karaoke, and more.

Well-being memberships - Stay zen with free access to the entire Headspace library. Plus, get free coaching and therapy sessions through Modern Health.

Groups and clubs - Connect with others who share your interests. We have dozens of groups, including Women at Udemy and Culture Crew.