Full-Time

Brand Marketing Manager

Digital

Confirmed live in the last 24 hours

KOHO

KOHO

201-500 employees

Fintech offering prepaid cards and financial tools

Fintech

Compensation Overview

CA$82k - CA$118kAnnually

Mid, Senior

Remote in Canada

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • Developed social media strategies from the ground up
  • Passionate about understanding and adapting to the evolving landscape of social and digital channels
  • Experience collaborating with influencers to create authentic content
  • Data-driven and proficient with analytics platforms
  • Experience briefing creative teams to achieve optimal results
  • Excel in crafting high-impact content for social and digital platforms
  • Hands-on experience working with TikTok, Reddit, and Meta
  • Proven track record of building communities and content, both in agency and in-house settings
  • Thrive in dynamic environments where each day presents new challenges
Responsibilities
  • Align social media strategies with overarching marketing objectives
  • Craft strategies to manage and enhance our online reputation on key platforms, such as Reddit
  • Collaborate with creative teams to produce high-impact, on-brand assets
  • Work with customer service to address customer inquiries, concerns, and feedback effectively
  • Develop our platform strategy for our social channels
  • Partner with the product marketing team to elevate online visibility for product launches
  • Brief and collaborate with influencers to create impactful and authentic content
  • Work with external agencies to design and execute digital and social campaign components

KOHO offers a modern banking alternative through its prepaid Visa cards and mobile app, designed for individuals seeking better financial management without the fees of traditional banks. Users can earn cash back on purchases, build credit, and access their paychecks early. The app is free to use, generating revenue from merchant interchange fees and optional premium services. KOHO stands out by targeting tech-savvy consumers who value transparency and convenience in managing their finances.

Company Stage

N/A

Total Funding

$300.5M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

14%

1 year growth

16%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • KOHO's successful funding rounds and growing user base indicate strong financial health and potential for continued expansion.
  • The company's innovative product offerings, such as Credit Building and high-interest savings accounts, provide valuable financial tools to consumers.
  • Partnerships with organizations like Hyr and Manzil demonstrate KOHO's ability to diversify its services and reach new customer segments.

What critics are saying

  • The competitive fintech landscape in Canada requires KOHO to continuously innovate to maintain its market position.
  • Securing a banking license is a complex and lengthy process that could face regulatory hurdles and delays.

What makes KOHO unique

  • KOHO's strategic partnerships, such as with the NBA and Manzil, enhance its brand visibility and cater to niche markets, setting it apart from other fintech companies.
  • The company's focus on democratizing access to financial products and wealth creation, combined with its mobile-first approach, appeals to a broad range of consumers.
  • KOHO's pursuit of a Canadian banking license and its significant funding rounds, including a $210 million Series D, underscore its commitment to growth and innovation.

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