Full-Time
Ready-to-Drink Manager
Ready-to-Drink
Brown-Forman
1,001-5,000 employees
Produces and sells whiskey, vodka, wine
No salary listed
Irving, TX, USA
In Person
Travel and work nights and weekends may be required.
 Sales & Account Management (1) |
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- A minimum of 3 years of experience in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.
- Strong coaching and sales training skills.
- Demonstrated ability to build and maintain effective working relationships with key stakeholders and collaborate with leaders across channels, functions, and geographies.
- Ability to prioritize overall business needs above specific territory or team needs.
- Ability to travel and work nights and weekends as required.
- A valid state driver's license.
- Ability to lift 60 pounds.
- Proficiency with Google Suite, Microsoft Office, and/or other business operations software.
- Drive performance for Ready-to-Drink brands, including Jack Daniel’s RTDs, el Jimador RTDs, and future innovations within Texas.
- Collaborate with local teams to create and execute programs that ensure superior distributor execution of Ready-to-Drink brand initiatives.
- Provide insights, opportunities, and mitigation plans to ensure fiscal commercial plan delivery.
- Partner with National Accounts to create and drive execution of Ready-to-Drink account programs for both on- and off-premise channels.
- Work with Market Managers to establish account and market plans, including key performance indicators, distributor pricing, incentives, programming, and brand development plans.
- Partner with Finance and State leadership to allocate resources and manage budgets for Ready-to-Drink brands.
- Participate in preparation for business reviews in Texas for assigned Ready-to-Drink brands.
- Collaborate with Marketing to create and execute key programs and trade and consumer initiatives.
- Serve as the primary point of contact for more than 20 distributors in Texas, building relationships with distributor leadership while managing profit and loss.
- Contribute to strategic oversight of business management and execution.
- Lead the execution of state commercial and chain plans in collaboration with distributor teams and hold them accountable for achieving targets and goals.
- Monitor and measure distributor activities to ensure alignment with brand standards and objectives.
- Manage and reconcile distributor investments, brand spending, and activity support to ensure effective use of resources in Texas.
- Establish plans to continually train distributor and agency personnel representing Ready-to-Drink brands in assigned metro markets.
- Conduct market visits with clear objectives, proper recaps, and follow-ups, and share information with key stakeholders.
Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Louisville, Kentucky
Founded
1870
Get referred to Brown-Forman
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Simplify's Take
What believers are saying
- Fiscal 2026 sales reached $3.93 billion, and Reuters said fourth-quarter sales beat estimates.
- El Jimador Tequila Spritz launched nationwide in June 2026, expanding Brown-Forman’s RTD platform.
- Glenglassaugh 15 Year Old and MVIA logistics wins strengthen premium execution across markets.
What critics are saying
- Lawson Whiting retires in 2026, forcing a successor search during weak demand.
- Reuters on July 26, 2026 said Sazerac’s $32 offer was not actionable.
- Fiscal 2027 guidance targets flat organic sales, exposing dependence on Jack Daniel’s stagnation.
What makes Brown-Forman unique
- Brown-Forman owns Jack Daniel’s, Woodford Reserve, Herradura, and Glenglassaugh globally.
- The Brown family controls over 50% of voting stock, enforcing long-term discipline since 1870.
- Its premium whiskey portfolio and emerging-market distribution create durable pricing power.
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Benefits
401(k) Retirement Plan
Health Insurance
Flexible Work Hours
Paid Vacation
Phone/Internet Stipend
Wellness Program
Company News
Sazerac has completed a significant acquisition of a Kentucky distillery, boosting its distilling capacity amid a broader industry downturn. The move comes as the bourbon giant pursues a $15 billion takeover of Brown-Forman, the owner of Jack Daniel's. The acquisition expands Sazerac's production capabilities at a time when the spirits industry faces challenging market conditions. The company's aggressive growth strategy appears undeterred by the slowdown, with the Brown-Forman deal potentially representing an even larger step forward. Sazerac, which already owns brands including Buffalo Trace and Fireball, has been actively consolidating its position in the American whiskey market. The Kentucky distillery purchase adds manufacturing capacity whilst the company works towards finalising what would be one of the spirits industry's most significant transactions.
New Orleans-founded Sazerac bid for Brown-Forman rejected. Reuters//July 27, 2026// KEY TAKEAWAYS: * Brown-Forman said Sazerac's unsolicited takeover bid was "not actionable." * New Orleans-founded Sazerac reportedly offered $32 per share, valuing Brown-Forman at about $15 billion. * A majority of Brown family shareholders backed the board and opposed the proposal. * The bid follows Brown-Forman's failed merger talks with Pernod Ricard and CEO succession plans. Brown-Forman, maker of Jack Daniel's whiskey, said on Sunday its board had received an unsolicited takeover bid from privately held spirits company Sazerac, but concluded the offer was "not actionable." New Orleans-founded Sazerac, whose rye drink is the city's official cocktail, made a $32-per-share cash offer on May 1 for Brown-Forman, according to sources familiar with the matter. Sazerac, owned by Chairman William Goldring and his family, last week sent a letter to Brown-Forman's Class A shareholders, most of whom are Brown family members and some board directors, the sources said. Sazerac, whose 500 brands include Southern Comfort, Fireball and Myers's Rum, wrote that it sought to engage with the board about the offer terms and strategic rationale but substantive discussions had not taken place yet, according to the letter viewed by Reuters. The company said it stands ready to improve the terms of its offer if the board engages. However, Wolf Pen Branch, a group of Brown family members representing a majority of Brown-Forman's Class A shares, on Sunday said it remains confident in the company's brands, adding Sazerac's proposal does not align with its vision for Brown-Forman's future. Sazerac declined to comment. Brown-Forman, which also makes Woodford Reserve bourbon and Chambord liqueur, did not immediately respond to a comment request. Reuters reported in May that Brown-Forman rejected the $32-per-share cash takeover offer from Sazerac that valued the company at about $15 billion. The offer included the option for Class A shareholders to roll over into the combined entity with governance protections, enhanced liquidity and a dividend higher than Brown-Forman's current payout, according to the letter. Sazerac's offer came after Brown-Forman and Pernod Ricard ended merger discussions in late April, having failed to agree on mutually acceptable terms. Any sale would need the approval of the Brown family who have run the company since 1870. Earlier this month, Louisville, Kentucky-based Brown-Forman announced its president and CEO Lawson Whiting would retire effective upon the appointment of a successor. (Reporting by Abigail Summerville in New York and Abu Sultan in Bengaluru; Editing by Nia Williams, Chris Reese and Cynthia Osterman)
MVIA wins Brown-Forman global logistics tender for merch and POS distribution. The Czech company will oversee supply chain logistics and distribution of merchandising and POS materials across Europe, Africa, and Asia for the maker of Jack Daniel's and other world-renowned spirit. Brno, 21 July 2026 - MVIA has entered into a collaboration agreement with the global Brown-Forman group, whose premium portfolio includes iconic brands such as Jack Daniel's, Diplomático, Gin Mare and Herradura. Through its MVIA HUB platform, the Czech company will help unify the order and payment processing and logistical distribution management of merch and POS materials across Europe, Africa and Asia, while streamlining collaboration between regional and local teams. "Brown-Forman is an important partner for us not only because of its scale, and sophisticated supply chain needs. This collaboration allows us to fully deploy the comprehensive enterprise capabilities of the MVIA HUB platform to support complex multi-regional fulfillment workflows. Projects like this help us demonstrate the robustness of our solutions at a truly multinational level," says Jiří Smejkal, CEO of MVIA. MVIA succeeded in an international tender in which Brown-Forman was looking for a more efficient way to manage the physical supply chain and distribution of merch and POS materials across multiple markets. A key objective of the initiative is to enhance digital visibility, optimize user experience, and centralize workflows within a unified global framework. The first phase of the cooperation will focus on taking over and managing merch and POSM inventory, fulfillment, and distribution to participating regions. During this phase, MVIA will provide logistical support for 16 brands across several product categories. The second phase will include further development of the MVIA HUB platform and the implementation of so-called Buying Windows while Brown-Forman continues to independently control and retain all procurement and vendor tendering and selection functions. "Merchandise and POS materials are important to our market strategy. As we scale our cooperation across regions, we require a solution that delivers clarity, reliability and practical execution for both our regional and local teams. Partnering with MVIA and integrating MVIA HUB will allow us to standardise how we manage fulfillment, streamline the ordering process and seamlessly coordinate every step from warehousing to final distribution, while maintaining an entirely independent and competitive internal sourcing environment" says Valentina Schiavoni, Director - Regional Procurement & POS Europe, Africa & Asia Pacific at Brown-Forman. MVIA HUB builds on MVIA's long-term efforts to digitalise the procurement of promotional items and POS materials. The company developed its first online solution for promotional item management for Coca-Cola as early as 2004, at a time when fax-based ordering was still common practice across the industry. About MVIA. MVIA is a Czech company that has been providing development, design, manufacturing and sourcing of merch, POS materials and branded equipment since 1992. The company also offers warehousing, logistics, service and other related solutions. Its long-term clients include companies such as Coca-Cola, Carlsberg, Asahi and Unilever. About Brown-Forman. Brown-Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. The company's premium portfolio includes the Jack Daniel's Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane.
Glenglassaugh 15 Years expands the distillery's core range. Matured in Pedro Ximénez sherry and Spanish wine casks With Glenglassaugh's latest release, whisky enthusiasts now have the opportunity to enjoy not only the Glenglassaugh 12 Year Old but also an older, permanently available version of this Highland Single Malt Whisky: owner Brown-Forman has unveiled the Glenglassaugh 15 Year Old in a recent press release. Master Blender Dr Rachel Barrie is responsible for the malts from the distillery, which was founded in 1875 above Sandend Bay. "The 15 Years Old is a magnificent natural evolution, showing how our coastal location shapes the lush Glenglassaugh spirit over time. Creating this expression, I was inspired by time spent on the beach at Sandend Bay, while the sun sets over the North Sea. I've layered Pedro Ximénez Sherry and Spanish wine casks to give breathtaking and indulgent depth of flavour. Every sip offers the signature coastal character of Glenglassaugh, enveloped in a luxurious date, orange papaya and chocolate elixir," she explains. The Glenglassaugh 15 Years Old is bottled at natural colour with an alcohol content of 46% vol and will be available in Germany from early August 2026 with an RRP of 79.99 euros. Alongside the Glenglassaugh 12 Year Old, it complements the no-age-statement whiskies Glenglassaugh Sandend and Glenglassaugh Portsoy, as well as the distillery's Serpentine Coastal Cask Collection. Tasting notes for the Glenglassaugh 15 Years Old. Colour: Richamber Nose: Seductive hints of chocolate sauce and creamy, salted caramel, interwoven with bright Spanish orange, dark Manuka honey and rich date syrup. Palate: Surging waves of creamy, salted treacle and caramelised dates blend with juicy orange and papaya in an enveloping chocolate-coffee elixir. Image: Brown-Forman Petra Milde is a freelance author of books and specialist writing about spirits and food. She has been supporting the Whisky.de editorial team since 2015 and creates informative and entertaining articles in the news section. Besides her writing work, she moderates tastings and can be met at spirits fairs, both behind the stands and in front of them, looking for new products and interesting people to talk to.
TFWA appoints Charlène Tourneaux as managing director. 16 July 2026 By Jessica Mason The Tax Free World Association (TFWA) has named former Brown-Forman senior executive Charlène Tourneaux as its new managing director. Tourneaux succeeds Franck Waechter who left the organisation earlier this month. Prior to joining, she has held a succession of senior executive roles within Brown-Forman where her experience spanned European, the Middle Eastern, African, Indian and global travel retail (GTR) markets. Leadership and collaboration. The TFWA noted that throughout her career, it was evident that Tourneaux had combined financial acumen with a deeply human approach to leadership and had fostered a culture of collaboration, collective accountability, and operational excellence across the business. Her skillset, which includes building high-performing, multicultural organisations and leading transformational change across complex, multi-market environments, is set to assist her in leading the association's team. In her new position, Tourneaux will work closely with the board, management committee, TFWA members and other industry stakeholders to build on TFWA's successes and continue to deliver value for the duty-free and travel retail industry. Commitment and energy. Speaking about Tourneaux's appointment, TFWA president Sarah Branquinho, said: "We are delighted to welcome Charlène as our managing director. Her passion for the duty-free and travel retail industry, her expertise in the dynamics of the channel, and her understanding of the role of the association in shaping the industry, make Charlène a stand-out choice for this role. Charlène brings commitment and tangible energy to the role and we very much look forward to working with her as TFWA continues to evolve." Tourneaux remarked on how she was "honoured" to accept the position and added: "It is a privilege to join such a respected organisation that plays a central role in shaping the future of our industry. I look forward to working with the team, TFWA's board, management committee and its members, and the wider industry, to build on the strong foundations already in place. I want to thank Sarah and the board for their trust, and I am looking forward to the journey ahead."