Senior Performance Marketing Specialist-Paid Search
Posted on 9/11/2023
Farfetch

5,001-10,000 employees

Online luxury fashion retail platform
Company Overview
Farfetch's mission is to be the global platform for luxury fashion, connecting creators, curators and consumers.
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google AdWords
Marketing
Looker
CategoriesNew
Growth & Marketing
Requirements
  • Hands-on PPC campaign management experience
  • Proficiency in Google Ads and Bing Ads with a successful track record
  • Experience with automation tools and familiarity with Open AI
  • Advanced knowledge of Excel, including complex reports, formulas, and pivot tables
  • Exceptional organisational skills and time management abilities to handle multiple tasks and meet deadlines
  • Excellent communication skills for effective collaboration with diverse teams
  • Strong problem-solving skills to proactively resolve campaign challenges
  • Excellent team player, leveraging diverse skills for common goals
Responsibilities
  • Undertake training and on-the-job learning to develop technical skills and gain understanding of FARFETCH's processes
  • Manage and optimise PPC accounts on Google Ads and Bing Ads to drive targeted traffic and maximise ROI
  • Collaborate with developers to enhance in-house automation tools, improving PPC processes and efficiency
  • Work closely with various teams (linguistic, brand, etc.) to create communication and promotion plans aligned with brand guidelines and marketing objectives
  • Communicate effectively with cross-functional teams and external stakeholders
  • Demonstrate strong problem-solving abilities to address campaign issues
  • Utilise Excel and data platforms (e.g., Looker) to analyse data, generate reports, and track campaign performance