Full-Time

SEO and Website Manager

Posted on 9/19/2024

Tailscale

Tailscale

51-200 employees

Secure VPN for remote resource access

Enterprise Software
Cybersecurity

Compensation Overview

$163k - $204kAnnually

+ Equity Incentive Plan + Variable Commission

Senior, Expert

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
SEO
Google Analytics
Requirements
  • 8+ years of experience in CRO/growth, SEO, Copy Editing, content strategy, or a similar role, focusing on optimizing website experience and content for search engines
  • Proven track record of working with cross-functional teams
  • Ability to identify gaps and opportunities for the development of new website experiences and content which resonates with a developer audience
  • Ability to be forward thinking as we are building new processes so our team can grow and scale to support new products and initiatives
  • Technical aptitude will be necessary to learn and understand our products and the developer-centric content we produce
  • Ability to track and analyze the right metrics and leverage a data-driven approach when developing a strategy
  • Curiosity and an open mind - This person will have strong instincts and will know when a deeper-dive is needed to better understand why a web section and/or content is (or isn’t) performing
  • Experience running experiments to prove or disprove working theories. We are always testing. We believe we learn just as much from getting it wrong and aren’t afraid to admit it and pivot strategies, if necessary. This should include experience with A/B testing and user funnel optimization techniques
  • Self-starter who can manage multiple projects independently from start to finish
  • Hunger to meaningfully grow Tailscale’s customer conversions, especially among technical audiences
  • An affinity for learning complex, highly technical products and strong technical aptitude generally
Responsibilities
  • Create and implement on-page SEO strategies that align with content goals, including keyword research, content optimization, and competitive analysis. Eager and curious to think out of the box for developing innovative ways to be forward thinking in our content development strategies.
  • Create and implement growth experimentation program for customer acquisition and signup conversion CRO, especially for paying accounts and organizations. This should include some aptitude and experience with User Research and developing a deeper understanding of our ICP.
  • Provide training sessions and ongoing support to technical writers, editors, PMM, DevRel, etc. to enhance their understanding and application of SEO and CRO best practices. This should include developing and documenting processes, guidelines, and best practices for partner teams to follow, ensuring consistency and scalability. This role is the glue between product, design, content, PMM, demand generation and more, and will be responsible for keeping everyone informed on what's happening with the website and why.
  • Conduct regular content audits to identify opportunities for improving existing content’s SEO performance, including updating meta tags, headings, and internal linking structures. This should include providing continuous recommendations for experiments, target keywords, and strategic insights for new and existing content.
  • Work closely with cross-functional teams, including content team, product marketing, UX, web engineering and design, to ensure recommendations are implemented effectively.
  • Monitor and report on web section and content performance using tools like Looker, Google Analytics, Google Search Console, and Semrush. In this role you will be an owner of our web analytics implementation, as well as all the baggage that entails: Marketing scripts, GDPR compliance, etc.
  • Stay updated on the latest CRO and SEO trends, algorithm updates, and best practices, and proactively implement new strategies to maintain a competitive edge.

Tailscale offers a secure networking solution through a WireGuard-based Virtual Private Network (VPN) that allows users to access remote resources like virtual machines and databases from anywhere. Its service is designed for businesses and individuals, providing a simple setup process and a freemium model that attracts a wide user base. Tailscale stands out from competitors with its ease of use and over 100 integrations, making it adaptable to various tech environments. The company's goal is to ensure safe and secure remote access for all users.

Company Stage

Series B

Total Funding

$111.9M

Headquarters

null, Canada

Founded

2019

Growth & Insights
Headcount

6 month growth

10%

1 year growth

20%

2 year growth

133%
Simplify Jobs

Simplify's Take

What believers are saying

  • Tailscale's $100M Series B funding supports product expansion and market reach.
  • Integration with Mullvad enhances VPN offerings with a global server network.
  • Tailscale SSH simplifies secure device access, appealing to developers and IT professionals.

What critics are saying

  • A critical vulnerability in Windows client poses remote code execution risks.
  • Partnership with Mullvad may face regulatory challenges in strict data privacy regions.
  • Scalability challenges may arise from rapid enterprise adoption of zero-trust solutions.

What makes Tailscale unique

  • Tailscale uses WireGuard's Noise protocol for trusted encryption standards.
  • It offers seamless integration with identity providers like GSuite and Office365.
  • Tailscale's zero-trust networking solution is easy to deploy with existing infrastructure.

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