Simplify Logo

Full-Time

SEO and Website Manager

Confirmed live in the last 24 hours

Tailscale

Tailscale

51-200 employees

Secure VPN for remote resource access

Cybersecurity
Enterprise Software

Compensation Overview

$163k - $204kAnnually

Senior, Expert

Remote in USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
UI/UX Design
SEO
Marketing
Product Design
Looker
Data Analysis
Google Analytics
Requirements
  • 8+ years of experience in CRO/growth, SEO, Copy Editing, content strategy, or a similar role, focusing on optimizing website experience and content for search engines
  • Proven track record of working with cross-functional teams
  • Ability to identify gaps and opportunities for the development of new website experiences and content which resonates with a developer audience
  • Ability to be forward thinking as we are building new processes so our team can grow and scale to support new products and initiatives
  • Technical aptitude will be necessary to learn and understand our products and the developer-centric content we produce
  • Ability to track and analyze the right metrics and leverage a data-driven approach when developing a strategy
  • Curiosity and an open mind - This person will have strong instincts and will know when a deeper-dive is needed to better understand why a web section and/or content is (or isn’t) performing
  • Experience running experiments to prove or disprove working theories. We are always testing. We believe we learn just as much from getting it wrong and aren’t afraid to admit it and pivot strategies, if necessary. This should include experience with A/B testing and user funnel optimization techniques
  • Self-starter who can manage multiple projects independently from start to finish
  • Hunger to meaningfully grow Tailscale’s customer conversions, especially among technical audiences
  • An affinity for learning complex, highly technical products and strong technical aptitude generally
Responsibilities
  • SEO Strategy Development: Create and implement on-page SEO strategies that align with content goals, including keyword research, content optimization, and competitive analysis. Eager and curious to think out of the box for developing innovative ways to be forward thinking in our content development strategies.
  • CRO Strategy Development: Create and implement growth experimentation program for customer acquisition and signup conversion CRO, especially for paying accounts and organizations. This should include some aptitude and experience with User Research and developing a deeper understanding of our ICP.
  • Leadership, Training, and Mentorship: Provide training sessions and ongoing support to technical writers, editors, PMM, DevRel, etc. to enhance their understanding and application of SEO and CRO best practices. This should include developing and documenting processes, guidelines, and best practices for partner teams to follow, ensuring consistency and scalability. This role is the glue between product, design, content, PMM, demand generation and more, and will be responsible for keeping everyone informed on what's happening with the website and why.
  • Content Audits and Optimization: Conduct regular content audits to identify opportunities for improving existing content’s SEO performance, including updating meta tags, headings, and internal linking structures. This should include providing continuous recommendations for experiments, target keywords, and strategic insights for new and existing content.
  • Collaboration and Coordination: Work closely with cross-functional teams, including content team, product marketing, UX, web engineering and design, to ensure recommendations are implemented effectively.
  • Performance Tracking and Reporting: Monitor and report on web section and content performance using tools like Looker, Google Analytics, Google Search Console, and Semrush. In this role you will be an owner of our web analytics implementation, as well as all the baggage that entails: Marketing scripts, GDPR compliance, etc.
  • Innovation and Trend Monitoring: Stay updated on the latest CRO and SEO trends, algorithm updates, and best practices, and proactively implement new strategies to maintain a competitive edge.

Tailscale offers a secure networking solution through a WireGuard-based Virtual Private Network (VPN) that allows users to access remote resources like virtual machines and databases from anywhere. Its service is designed for businesses and individuals, providing a simple setup with minimal configuration and over 100 integrations. Tailscale's freemium model attracts a wide user base, with the option to upgrade for additional features. The company's goal is to ensure safe and easy access to private resources while emphasizing data security.

Company Stage

Series B

Total Funding

$117.3M

Headquarters

null, Canada

Founded

2019

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

12%

2 year growth

135%
Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with Mullvad enhances Tailscale's global network capabilities, providing users with more robust and secure browsing options.
  • The introduction of Tailscale SSH and zero-trust networking solutions positions the company as a leader in innovative security features for both individual and enterprise clients.
  • A successful $100M Series B funding round indicates strong investor confidence and provides ample resources for further development and market expansion.

What critics are saying

  • The cybersecurity market is highly competitive, with numerous established players that could overshadow Tailscale's offerings.
  • The recent disclosure of a critical vulnerability in the Windows Tailscale client could impact user trust and brand reputation.

What makes Tailscale unique

  • Tailscale leverages WireGuard technology to offer a highly secure and efficient VPN solution, setting it apart from traditional VPN providers.
  • The company's freemium model attracts a broad user base, allowing for easy adoption and subsequent monetization through premium features.
  • Tailscale's emphasis on simplicity and ease of use, combined with over 100 integrations, makes it a versatile and user-friendly solution in the cybersecurity market.