Partner & Product Marketing Manager
Posted on 1/14/2023
Remote in USA
Experience Level
Desired Skills
  • Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
  • 4-6 years in product marketing experience and at least 1 year of partner management or partner marketing
  • Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing. Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus
  • Experience with healthcare technology or B2B SaaS preferred
  • Industry experience in the segment a definite asset
  • Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
  • Knowledge of marketing principles and practices
  • Excellent time management, interpersonal, communication, decision making, and organization skills
  • A “roll up the sleeves” attitude; a self-starting orientation with the intense drive to “make things happen"
  • Develop and execute best-in-class marketing plans with key partners, when appropriate, that effectively drive awareness and adoption of partner solutions
  • Lead product introduction/launch planning including development and measurement of KPIs
  • Work closely with partner leaders to identify priorities and partner marketing initiatives
  • Develop product positioning, value propositions and messaging that resonates with the buying audience and produce the source messaging blueprint or positioning guide, working closely with top partners when appropriate
  • Create innovative programs to scale efforts
  • Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets
  • Product launch - support the launch of new products and releases, defining product positioning, unique sales propositions as well as scoping and creating the required tools and collateral
  • Create a competitive comparison guide for use in positioning against similar offerings from other organizations
  • Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of PointClickCare's solutions
  • Market intelligence/customer insight - be the expert on our customers, how/why they buy and their buying criteria, regulatory considerations, etc., with particular focus on different segment demands
  • Collaborate with the sales team in complex sales situations. Proactively communicate to sales with clear value propositions, messaging, and tools to leverage in sales scenarios
  • Publicly convey product and market strengths via blogs, presentations, and webinars
  • Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers/prospects
  • Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to change
  • Proven success in managing complex and multi-faceted, measured marketing programs with the ability to drive projects through completion and metrics

1,001-5,000 employees

Cloud-based healthcare software provider
Company Overview
PointClickCare's mission is to advance healthcare technology and make a meaningful impact on the lives of millions. The company is a market leader driving the transformation of healthcare vulnerable and complex populations through a broad, connected care network powered by deep insights with a commitment to value, outcomes and innovation.
  • Competitive financial rewards & equity potential
  • Comprehensive benefits available from day 1
  • Midweek mingles with free lunch
  • Wellness spending account
  • Retirement savings plan with employer match
  • Flexible PTO
  • Hybrid work models
  • Parental leave
  • Family planning support
  • Training & development programs
  • Corporate discounts program
  • Summer half-day Fridays
  • Health & wellness programs
Company Core Values
  • People
  • Passion
  • Performance