Full-Time

Sales Director

Posted on 9/15/2025

WSH International Investments

WSH International Investments

Contract catering provider across brand portfolio

No salary listed

London, UK

In Person

Category
Sales & Account Management (1)
Requirements
  • Track record in B2B sales within a multi-location industry
  • Demonstrable experience of winning new business from major corporate clients as well as strong account management expertise
  • Excellent commercial skills, with the ability to exploit opportunities and prioritise accordingly
  • Accomplished leader and people manager, able to pull a team together and communicate the common goals to gain buy-in and support
  • Strong communicator, both written and verbal, who can confidently influence at all levels, both internally and externally
  • Financially astute with the ability to be able to think and plan strategically, but still deliver to demanding timescales
  • Strong business acumen and an informed strategic thinker who can demonstrate high levels of commercial and emotional intelligence
  • Proven ability to work on complex multiple projects at any given time
  • Self-starter who is energetic and motivated
  • High integrity and personal standards with the drive and determination to succeed
  • Thrives working in a fast paced, entrepreneurial business
Responsibilities
  • Develop and implement a robust sales strategy, reviewing progress on a regular basis with the senior leadership team
  • Create proposals and plans and guide long-term objectives to meet business needs and requirements, including annual business development and brand/Communication plans
  • Proactively identify and develop new business opportunities for the company, defining where to focus new business development efforts and resources
  • Research new markets and emerging market trends, recommending new services and proposing and developing new strategic client partnerships
  • Manage an effective pipeline of potential new business accounts and active bids from first contact to final close, enabling clear definition of the best possible pre- RFP strategy
  • Lead on presenting to new/prospective clients during the tender process and oversee the production of RFP responses to time and to client specifications
  • Present marketing opportunities to the business and help to develop marketing strategies
  • Lead, manage and develop the sales team to meet and exceed targets
  • Manage sales resources and costs to budget and plan
  • Build, maintain and foster solid working relationships with all stakeholders, both internally and externally
  • Liaise with operational and support colleagues to ensure their positive input to proposals, presentations and site visits
  • In conjunction with the Operations Directors, identify client relationship layers for business that is due to be retendered and ensure the delivery of tender commitments
  • Build and maintain strong industry sector relationships
  • Manage the finances within budget for business development and brand activity
  • Manage and control departmental budget for direct team and resources
  • Constantly challenge how the business can achieve greater profitability
WSH International Investments

WSH International Investments

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Westbury Street Holdings (WSH) is a British holding group that owns and runs several food-services brands. It focuses on contract catering, serving clients such as businesses, schools, and organizations through brands like BaxterStorey, Benugo, and Searcys. Its services include planning menus, sourcing ingredients, preparing meals, and delivering ongoing service tailored to each client, with an emphasis on fresh, seasonal, and locally sourced ingredients and controlled costs. The company stands out by managing a portfolio of established brands under one umbrella, integrating procurement and brand operations across diverse dining formats. Its goal is to provide dependable, high-quality food services to a wide range of clients while growing its brand portfolio and keeping costs under control.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Reading, United Kingdom

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Net assets surged 101% to £54.6M with £54M turnover.
  • Debt ratio improved 4.2% to 91% boosting stability.
  • Joined UN Global Compact on 20 February 2023.

What critics are saying

  • Compass Group undercuts BaxterStorey by 15% eroding 20% share.
  • Elior UK captures school clients causing 25% revenue drop.
  • Private equity divests WSH by 2027 triggering fragmentation.

What makes WSH International Investments unique

  • WSH owns BaxterStorey, Benugo, and Searcys brands in contract catering.
  • WSH commits to 100% RSPCA Assured British free-range eggs.
  • WSH launched Supplier Code of Conduct with 11 ESG targets.

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Benefits

Flexible Work Hours

Company News

Public Sector Catering
Feb 14th, 2024
WSH commits to 100% RSPCA Assured British free-range eggs

As part of their ESG commitments, WSH launched a 'Supplier Code of Conduct' in which 11 targets were set in a bid to continually raise the bar on sourcing standards and transparency across the foodservice supply chain.

Foodservice Equipment Journal
Aug 17th, 2021
Westbury Street Holdings launches Mosaic

Westbury Street Holdings launched Mosaic, a subscription-based contract catering model, as part of a move to offer clients flexible solutions in a post-Covid workplace.

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