Job Description

We are looking for a product marketer who can bring analytical thinking, structure, and stakeholder management on the path to bringing Block’s bitcoin mining products to life. You will be responsible for partnering with our product, engineering, and go-to-market teams to grow our portfolio of bitcoin mining products. Based on deep, ongoing customer discovery and market insights, you’ll represent the customer voice in order to influence product strategy and develop the product positioning, messaging and channel strategy to drive key business outcomes. 

We’re a startup building new products and an entirely new brand (yet-to-be named!) within an established larger tech company.  So you’ll have the autonomy and speed of working in a small team, with the support of the Block ecosystem. You’ll be connected to the wider product marketing community from other parts of the company — Square, Cash App, Spiral, and Tidal — so you’ll have a chance to lean on experienced product marketers as sounding boards and have autonomy. 

This role can be based anywhere in the US or Canada. And if you prefer an office environment, we have team-members working in offices in Toronto, and offices in other cities including New York, the San Francisco Bay Area, St. Louis, Atlanta, Philadelphia and other locations. 

This is a unique opportunity to reinvent user experiences within an important part of the bitcoin ecosystem. You can learn more about what we’re building through our newsletter here.

You Will:

• Understand the market, competitor context and industry-specific dynamics that make Bitcoin mining a unique industry
• Collaborate to design the product roadmap, completing market, competitor and customer research to map unmet customer needs and prioritize solutions that help bitcoin miners and developers succeed
• Drive go-to-market strategies - including targeting, segmentation, product positioning, value propositions, important messaging, marketing channels , budgets, and lifecycle campaigns - across the customer journey to grow and retain our customers
• Understand our customers’ pain points and needs through qualitative and quantitative research (surveys, interviews, and product usage) 
• Ensure that the voice of the customer is always represented in every customer product and marketing experience
• Collaborate with product managers, engineers, designers, data scientists, and other team leads to identify impactful product opportunities, prioritize efforts and share insights on the bitcoin mining market
• Review competitive offerings and promote ongoing differentiation in our marketing and products
• Help identify potential industry partnerships that unlock the delivery of new products to market, providing diligence on options that allow the delivery of the best fit products to miners
• Own the metrics - be comfortable tracking and reporting out on goals, measuring performance, and identifying optimisation opportunities
• Contribute to the creation of a holistic approach to sales training and enablement, onboarding, and ongoing customer engagement
• Work with designers and copywriters to develop compelling and unique marketing collateral across channels

Qualifications

You Have:

• 8 years+ of marketing experience, working on fast-growing technology products
• A BA/BS degree or equivalent practical experience
• 5+ years of experience with product marketing, growth or lifecycle marketing, or similar go-to-market positions in the hardware or semiconductor market
• Designed go-to-market strategies for product launches, and conducting customer insights research
• Background in marketing to large enterprise customers
• Experience in growth or lifecycle marketing by email, in-product, content marketing, and other owned/earned channels
• Background in hardware and/or semiconductor products is advantageous
• Ability to work with a team of stakeholders, understanding cultural and market differences
• Passion for Block and desire to help bitcoin miners succeed