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Full-Time

Account Director

Posted on 7/2/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Consulting
Consumer Software

Senior

Toronto, ON, Canada

Requires onsite presence in Toronto for a minimum of four days per week. Business travel, including international travel, may be required.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • 5-7 years of Account Management experience in an Advertising/Digital Marketing agency
  • At least 3 years of managerial experience
  • Deep understanding of user-centric digital product design principles
  • Experience working within an Integrated Agency Team (IAT) structure
  • Proven experience in formulating and executing strategic account plans and roadmaps
  • Strong negotiation, communication, writing, and organizational skills
  • Comprehensive understanding of project management
  • Familiarity with CPG industry
  • Expertise in analytics
Responsibilities
  • Strategically guide clients and cultivate relationships for project excellence
  • Lead both internal and client teams
  • Precisely manage account revenue and drive organic growth
  • Deliver metrics on relationship quality and product satisfaction
  • Ensure accurate and effective implementation of Statements of Work
  • Foster relationships across teams and departments
  • Define and implement best practices at the business unit level
  • Contribute to the overall development of the Client Services department
  • Collaborate cross-functionally with creative and strategy teams

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass stands out from competitors by emphasizing a collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

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Simplify's Take

What believers are saying

  • Recognition by DesignRush as one of the best digital marketing companies in Canada highlights Critical Mass's industry leadership and credibility.
  • Partnerships with high-profile clients like BlackSquare and Diageo demonstrate the agency's ability to deliver striking and effective digital solutions.
  • Innovative programs like the artist-in-residence initiative with Shantell Martin foster a creative and dynamic work environment.

What critics are saying

  • The highly competitive digital marketing and advertising sector requires continuous innovation to maintain market position.
  • Dependence on project-based fees and retainers may lead to revenue volatility, especially during economic downturns.

What makes Critical Mass unique

  • Critical Mass excels in simplifying complex digital challenges through bespoke digital strategies and user-friendly solutions, setting them apart from more generalized digital agencies.
  • Their unique programs like CM AIR and Trailhead foster creativity and nurture emerging talent, providing a competitive edge in innovation and talent development.
  • A collaborative approach with clients and a deep understanding of digital trends enable Critical Mass to co-create impactful solutions that resonate with target audiences.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE