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Full-Time

Senior Customer Marketing Manager

Posted on 6/27/2024

Vidyard

Vidyard

201-500 employees

Video messaging and sales tools platform

Data & Analytics
Consulting
Consumer Software
Enterprise Software
Design
Defense
Entertainment

Senior, Expert

Remote in Canada

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 5+ years of customer marketing (or related) experience
  • Experience working in highly cross-functional environments
  • Experience within a hybrid product led and sales led business
  • Proficiency in marketing automation and CRM software
  • Strong analytical skills
  • Knowledge of sales, digital marketing and growth marketing techniques and strategies
  • Excellent communication and collaboration skills
  • Ability to prioritize and manage multiple tasks and projects
  • Strong problem-solving and decision-making skills
  • Flexibility and adaptability to change
  • Desire to learn and grow in the demand generation and customer marketing field
Responsibilities
  • Build customer marketing campaigns to leverage upsell and cross-sell opportunities within our existing customer and user base
  • Work closely with sales and customer success teams to align on customer marketing strategy
  • Leverage Marketing channels such as email, social media, paid marketing, etc., to drive campaigns
  • Plan and execute customer roundtable events and webinars
  • Create a library of customer case studies and success stories
  • Host webinars and virtual community events
  • Create educational content to improve product adoption
  • Report on customer pipeline and impact of marketing programs

Vidyard specializes in providing video tools tailored for virtual sales and marketing teams. Its platform facilitates seamless video messaging and the generation of AI-enhanced personalized sales scripts, making it a leader in streamlining the creation, distribution, and performance tracking of personalized video content. Working at this firm offers a unique opportunity to engage with cutting-edge technology in a collaborative environment that prioritizes efficiency and effectiveness in sales and marketing strategies.

Company Stage

Series C

Total Funding

$165.8M

Headquarters

Kitchener, Canada

Founded

2011

Growth & Insights
Headcount

6 month growth

-10%

1 year growth

-29%

2 year growth

-38%

Benefits

Competitive pay

Health & wellness subsidies

Continuing education subsidies

Health, dental, & vision coverage

Health/lifestyle spending accounts

Unlimited vacation

ESOP

Paid volunteer opportunities

INACTIVE