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Full-Time

Performance Marketing Specialist

Updated on 9/6/2024

Blockchain.com

Blockchain.com

201-500 employees

Cryptocurrency platform with secure self-custody, DeFi, and exchange

Consulting
Hardware
Fintech
Cybersecurity
Crypto & Web3
Financial Services

Junior, Mid

London, UK

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Google Analytics
Requirements
  • 2-3 years of experience in performance marketing, either agency or client-side
  • Strong understanding of digital marketing channels (SEM, paid social, display advertising etc)
  • Proven ability to manage and optimize paid advertising campaigns
  • Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer)
  • A business mindset, you’re focused on ROAS and CAC
Responsibilities
  • Take Blockchain.com’s performance marketing efforts from 1 to 100. We’ve set up an MMP, and started testing channels, but scaling the campaigns is for you to lead
  • Manage campaign budgets effectively and optimize spend for maximum ROI
  • Work with our Marketing Analysts to conduct thorough keyword research
  • Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team
  • Analyze campaign performance data using marketing analytics tools to identify trends and opportunities for optimization
  • A/B test different ad variations and landing pages to optimize campaign performance
  • Generate reports to track campaign progress and communicate results

Blockchain.com provides a full-fledged crypto platform that features secure self-custody, access to decentralized finance (DeFi), and a fast exchange supporting multiple currencies, driven by a strong blockchain data API. This company is well-placed for those looking for a robust, secure environment in a rapidly expanding sector. The integration of cutting-edge blockchain technology, including self-custody and DeFi, offers employees an opportunity to work at the forefront of cryptocurrency innovation, fostering a dynamic and forward-thinking workplace culture.

Company Stage

Series E

Total Funding

$378.1M

Headquarters

London, United Kingdom

Founded

2011

Growth & Insights
Headcount

6 month growth

6%

1 year growth

12%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Blockchain.com's strong financial backing and high valuation provide job security and potential for growth.
  • The integration with Altonomy and investment in Amber Group highlight Blockchain.com's commitment to expanding its technological and market reach.
  • Participation from major investors like Baillie Gifford and Coinbase Ventures signals strong market confidence and potential for future funding rounds.

What critics are saying

  • The volatile nature of the cryptocurrency market could impact Blockchain.com's financial stability and growth prospects.
  • High competition in the crypto space from both established players and new entrants could erode Blockchain.com's market share.

What makes Blockchain.com unique

  • Blockchain.com has secured significant funding, including a recent $110 million Series E round, positioning it as a financially robust player in the cryptocurrency space.
  • The company's valuation at $14 billion underscores its market leadership and investor confidence, distinguishing it from smaller competitors.
  • Integration of Altonomy's core systems into Blockchain.com's trading platform enhances its trading capabilities, offering a more comprehensive service compared to standalone platforms.

Benefits

Competitive Salary

Meaningful Equity

Crypto Bonus

HealthCare

Paid Family Leave

Get the equipment you need

Unlimited Vacation

Remote-first

Offsites