Sr. Field Marketing Manager

About Us:
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.

How We Work:
At Proofpoint, you’ll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact.

Corporate Overview

In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.

And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:

• Build and enhance our proven security platform
• Blend innovation and speed in a constantly evolving cloud environment
• Analyze new threats and offer deep insight through data-driven intel
• Collaborate with customers to help solve their toughest security challenges

We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity—and why more than half of the Fortune 100 trust us as a security partner.

The Role

Proofpoint is seeking a results-driven Senior Field Marketing Manager who thrives in a fast-paced environment and is passionate about generating demand and contributing to pipeline growth. In this role, you will work closely with Sales leadership in the Northeast region, as well as with leadership from the nationally focused Financial Services sales team. You will also collaborate with peers across the Marketing organization to develop and execute both the regional marketing strategy and the national Financial Services vertical plan, including associated budgets.

You will be responsible for strategically planning and executing high-impact, integrated marketing programs that engage both current and prospective customers. These programs will be designed to drive pipeline growth and strengthen customer loyalty by using the right mix of tactics to reach, educate, nurture, and convert target audiences into high-quality leads and opportunities.

The ideal candidate is a modern marketer with a proven track record of generating upmarket pipeline and accelerating deal cycles through effective, data-driven marketing initiatives

Your day-to-day

• Develop the integrated field and channel marketing plan for the U.S. Northeast region and the Financial Services vertical on a national level to drive pipeline growth and customer loyalty.
• Plan, manage, execute, and measure the quarterly regional marketing plan to support the sales team in exceeding pipeline and revenue goals.
• Ensure strong communication with key stakeholders by creating high levels of awareness, excitement, and adoption of marketing programs and resources.
• Exceed key quarterly metrics goals and track program results, measuring success and reporting on key performance indicators.
• Manage and execute multi-faceted event programs, including in-person and virtual seminars, webinars, executive conferences and roundtables, industry events, and networking functions, while developing comprehensive pre- and post-event strategies.
• Provide on-site support for marketing programs execution.
• Identify and manage relevant industry associations and ensure an appropriate level of engagement.
• Integrate technology partner co-marketing programs into the regional marketing plans.
• Track lead flow to ensure appropriate sales channels follow up with event attendees and campaign responders in a timely manner.
• Establish and proactively manage the field marketing budget, ensuring effective and efficient spending tracking.
• Align with Sales VPs and Regional Directors to understand regional market trends in the Northeast and vertical market trends in the Financial Services sector, which is supported nationally. Tailor marketing programs to support quota attainment goals

What you bring to the team

• Minimum of 5 years of experience in a high-tech, B2B, sales-facing marketing role
• Passion for field marketing and partnering with sales to generate pipeline and drive business growth
• Proven success in managing integrated marketing campaigns and programs to generate new business, drive cross-sell and upsell opportunities, and accelerate sales cycles
• Demonstrated leadership, innovation, and creativity, with a natural ability to think outside the box
• Enthusiasm for tackling challenges and a strong work ethic
• Excellent strategic thinking skills with the ability to make data-driven decisions
• Experience working closely with sales leadership and influencing cross-functional teams
• Strong initiative, sense of urgency, ability to multi-task, excellent organizational and project management skills, and a "can-do" attitude
• Excellent interpersonal, presentation, and communication skills (both verbal and written)
• Positive attitude, friendly and outgoing demeanor, and a willingness to take smart risks
• Experience with Salesforce.com and Marketo is a plus
• Willingness to travel up to 30% of the time

Why Proofpoint 

Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products—and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.

We are a diverse, multinational company with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.

Why Proofpoint? At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:

• Competitive compensation

• Comprehensive benefits

• Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential.

• Flexible work environment: [Remote options, hybrid schedules, flexible hours, etc.].

• Annual wellness and community outreach days

• Always on recognition for your contributions

• Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to [email protected]. How to Apply Interested? Submit your application here https://www.proofpoint.com/us/company/careers. We can’t wait to hear from you!

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges:

SF Bay Area, New York City Metro Area:

Base Pay Range: 132,160.00 - 207,680.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:

Base Pay Range: 109,410.00 - 171,930.00 USD

All other cities and states excluding those listed above:

Base Pay Range: 98,700.00 - 155,100.00 USD