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Full-Time

GTM Strategic Program Manager

Posted on 8/1/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software
Enterprise Software
Consumer Goods

Compensation Overview

$124k - $186kAnnually

Senior, Expert

Denver, CO, USA

Category
General Marketing
Growth & Marketing
Required Skills
Management
Requirements
  • 5+ years relevant experience in tech strategy/business operations functions, GTM Program Management, or management consulting
  • Effective verbal and written communication skills
  • Ability to work across the entire company from executive staff to individual contributors
  • Experience managing multiple end-to-end projects simultaneously in a high ambiguity environment
  • Ability to synthesize large amounts of information and present it effectively
  • Great teammate willing to work cross-functionally
  • Self-starter who thrives in fast-paced environments
Responsibilities
  • Break down complex business problems and deliver recommendations
  • Create end-to-end program structure and executable plans
  • Provide programmatic support on complex programs
  • Lead content creation for executive reviews
  • Direct change management for GTM initiatives
  • Provide day-to-day program management of cross-functional initiatives

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven strategies.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

29%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.
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