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49ers unveil new app featuring AI chatbot 'sourdough Sam' As part of the launch the team also showed off an 80th anniversary logo. The team's new app launched Thursday. The San Francisco 49ers have partnered with PwC to launch a new mobile app that includes personalized gameday navigation, concession tracking and an AI chatbot known as "Sourdough Sam." The app will also be available in Spanish for the first time. As part of the launch the team unveiled an 80th anniversary commemorative logo that will appear on its digital channels and be a regular part of team branding and merchandise this season. "Sourdough Sam" is a generative chatbot designed to help fans by providing information about players, find their way around Levi's Stadium and follow the game through a gamecast display. "Providing the Faithful with an innovative fan experience, no matter where they are located around the world, is one of our top priorities as an organization. Our new 49ers App is meant to take that experience to the next level," said Stephanie Rogers, 49ers Chief Marketing Officer. "As we celebrate our 80th anniversary, we are thrilled to unveil a platform that will more closely connect our fans to each other and the team. Today is an exciting day for us and we look forward to unveiling new features that will be built into this platform with our fans' feedback." "Being a sports fan in 2026 is about personalization and there is an expectation for teams to create a more personal, more digital, and more connected experience and this app is a powerful example of how technology can deepen those connections at scale," said Tyson Cornell, US advisory leader for PwC, which is the team's Official Digital Consulting Partner. "By bringing PwC's deep data, design, and generative AI expertise with the historic 49ers brand, we were able to create an experience that meets fans where they are." The new app, which is available in the Apple App Store or Google Play, offers customized user experiences and personalization to tailor content to each person. It continues to offer features from the previous iteration of the app, including mobile ticketing, parking, payment, and concessions redemption. The 49ers are slated to have nine home games and eight road games this season, though that doesn't mean they'll have nine games at Levi's Stadium. One of their two matchups with the NFC West rival Los Angeles Rams will take place in Melbourne, and San Francisco will play a second international game this season in Mexico City against a team and on a date yet to be announced. The full NFL schedule is expected to be revealed in mid-May. Last year the 49ers became the first team to form a partnership with a domestic travel destination when it struck a deal with San Francisco Travel Association to leverage their brand and drive visitors to San Francisco.

MIM vs. MBA: which degree fits the 2026 hiring trends of "Big Four" Consulting firms in London? MiM vs MBA in 2026: which degree is better for Big Four consulting jobs in London? Explore hiring trends, top universities, ROI, and career paths. The consulting landscape in 2026 is changing quickly. As Deloitte, PwC, EY, and KPMG expand in London, many students are considering their best degree options. Many students are deciding if a Master's in Management (MiM) or a Master of Business Administration (MBA) is a better fit for today's hiring trends. At ACHIVIA, Achivia provide international students with structured career and admissions counseling, as well as long-term university and career planning, beyond simple degree selection. Here are the main hiring trends for 2026. The 2026 consulting hiring landscape in London. London is still one of the world's top consulting centers, drawing talent from around the globe. Its hiring process is organized and closely linked with top universities. Employers in London look for: * Structured campus hiring * Strong academic excellence * Internship-backed profiles * Analytical depth * Global exposure These schools are regularly ranked among the best in the world and have strong records of placing graduates in strategy and advisory consulting roles. Top 5 institutes for MiM in London. Graduates from these schools often land analyst and associate positions with Big Four consulting firms in London. Students finishing undergraduate or engineering degrees can take advantage of clear MiM-to-consulting pathways in London, with strong student services and career support. Understanding the MiM advantage in 2026. The Master in Management is a good choice for recent graduates who want to start their consulting careers early. Why MiM is gaining traction: * Lower tuition fee and overall course fee compared to the MBA * Earlier entry into Big Four firms * Access to structured study abroad programs * Strong placement pipelines at top universities in the world * Ideal for international students to build long-term consulting careers For undergraduates, the MiM offers structured career guidance before transitioning into full-time consulting roles. Why the MBA still dominates senior hiring. Even though MiM graduates are more in demand, MBA candidates still lead when it comes to mid- and senior-level consulting jobs in London. Here's why: * career acceleration. An MBA from a top university provides immediate credibility and faster salary growth, which can offset higher tuition costs. * leadership positioning. MBA graduates enter at higher consulting grades, often managing teams or client workstreams from day one * strategic market value in 2026. London's mature consulting ecosystem demands professionals who can handle complex transformation programs, financial advisory, and global client engagements. At ACHIVIA, Achivia has explored this trend deeply in its recent blogs: These insights reinforce one key reality: an MBA today is not just about academics - it's about positioning for global consulting ecosystems. * alumni & network advantage. Graduates from top universities benefit from alumni networks that directly impact consulting recruitment in London. Financial considerations: ROI matters. Financial planning is essential when choosing between MiM and MBA programs. * MiM = Lower upfront cost, longer career runway * MBA = Higher investment, faster salary growth Many institutions now offer scholarships, especially for international students. Through its overseas education consulting, Achivia help students reduce costs at government, state, and private universities. Should you study in London? London is more than a study destination; it serves as a direct gateway to global consulting careers. Options may include: * Studying at a global university in London * Completing postgraduate courses aligned with consulting recruitment cycles * Exploring pathways through structured study abroad programs * Leveraging internships during the course for full-time conversion Your choice should align with your long-term career goals, not solely with institutional prestige. MiM vs. MBA: the ACHIVIA perspective. At ACHIVIA, Achivia recognize that each student's path is unique. Achivia assess: * Your academic background * Your professional experience * Your long-term educational career goals * Target geography (London) * Budget and scholarship eligibility Whether you are an international student or a working professional, its career guidance ensures your decision supports both your academic and professional success. Final verdict: which degree wins in 2026? Choose MiM if: * You're early in your career. * Targeting the London campus recruitment * Seeking cost-effective global exposure * Coming from strong undergraduate degrees Choose MBA if: * You have 3+ years of experience. * Targeting leadership roles in London * Seeking accelerated growth * Wanting access to elite alum networks Both degrees can lead to Big Four consulting roles when chosen strategically. ACHIVIA ensures your degree choice aligns with consulting hiring trends, not just university rankings.

Tether hires KPMG for first full USDT audit, FT reports. 2 hours ago Tether has reportedly hired KPMG for its first full independent audit of USDT's reserves and brought in PwC to help, as the stablecoin giant eyes a multibillion-dollar equity raise. Cointelegraph in your social feed The Financial Times reported Friday that Tether has hired KPMG to conduct its first full audit of USDT's financial statements and brought in PwC to help prepare its internal systems, citing people familiar with the matter. The reported mandate follows Tether's Tuesday announcement that it had formally engaged a Big Four firm for an inaugural financial statement audit, without naming the provider, and comes after years of pledges to deliver a full review of its books while relying instead on periodic reserve attestations from BDO Italia, the Italian member firm of the BDO global accounting network that has been producing USDt assurance reports since 2022. The move comes as Tether weighs a major equity raise and a push into the US under the new federal stablecoin framework created by the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act. USDT, a dollar-linked token with about $185 billion in circulation, is the largest stablecoin by market capitalization, according to CoinGecko. Tether said in January that it held more than $122 billion in direct US Treasury securities and about $141 billion in total Treasury exposure, including related instruments such as overnight reverse repurchase agreements. A comprehensive audit by KPMG is expected to go beyond snapshots of reserves, covering Tether's assets, liabilities and internal controls across its sprawling balance sheet, a process the company has billed as "the biggest ever inaugural audit in the history of financial markets." Tether said the Big Four firm was chosen through a competitive process and that it already operates at Big Four "audit standards," but has not yet committed publicly to when the audit will be completed. Cointelegraph reached out to Tether and KPMG but had not received a response by publication. PwC refused to comment on the matter. KPMG audit and Tether's funding ambitions. Bloomberg reported in September 2025 that Tether was exploring raising as much as $20 billion in fresh equity, implying a valuation of $500 billion. Tether CEO Paulo Ardoino refuted these claims, telling Cointelegraph in February that such a figure had not been agreed upon, while maintaining its $500 billion valuation target based on the company's profits. The company has previously paid a $41 million Commodity Futures Trading Commission (CFTC) fine over what the regulator called "untrue or misleading statements" about its reserves. In a separate case, Tether agreed to an $18.5 million settlement with the New York Attorney General over allegations it concealed losses and misled investors about USDT's backing. Under the NYAG deal, Tether was compelled to provide detailed quarterly reserve reports for two years and later dropped its opposition to the release of those materials. Markets Outlook Get critical insights to spot investment opportunities, mitigate risks, and refine your trading strategies. Cointelegraph is committed to independent, transparent journalism. This news article is produced in accordance with Cointelegraph's Editorial Policy and aims to provide accurate and timely information. Readers are encouraged to verify information independently. Read our Editorial Policy https://cointelegraph.com/editorial-policy