Paid Social Executive

Job Description

The Paid Social Account Executive (AE) role is vital for ensuring the smooth running of all paid social campaign activity and client interaction (calls, meetings etc) on the account. They are responsible for supporting the Paid Social Account Managers, Account Directors and wider team for all internal and external comms and processes. They are here to learn, so use their ambitious and open mind to learn from both those around them and the ample opportunities to take ownership of campaign activation – from ensuring campaigns are launched to match the right media plans, to managing campaign status and optimisation action logs to ensure no deliverables are missed and all deadlines are hit. We know great thinking comes from everywhere in the team, so AEs will be strongly encouraged to fully immerse themselves in the industry, meeting with media partners, networking with other teams around the agency and liaising with their peers on other accounts to learn what great looks like and spot interesting opportunities to solve paid social challenges on your account patch.

The AE will work at pace across a number of simultaneous paid social projects either within one account or more likely across multiple accounts. They will develop their experience of paid social account management as well as starting to understand the wider paid social strategy and planning process across. Further they will work closely with other channel teams, strategists and external agencies to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients.

Qualifications

Our entry-level roles are accessible for everyone so whether you are a fresh graduate, school leaver or career changer we would love to hear from you.

• Support the campaign activation process across the account, from campaign builds to activation and optimisation
• Capturing of actions from calls and meetings to ensure clarity on owners and deadlines
• Building relationships with clients and media partners to aid in understanding the clients’ paid social requirements and the capabilities of our paid Social partners to help solve problems
• Maintain account files and documentation
• Gather paid social specific market and media research, and compile competitive reports  
• Work closely with senior members of the performance team and account teams to develop and maintain media plans
• Format, proof, and prepare PowerPoint presentations as needed
• Support the AMs and ADs in all forms of finance booking and reconciliation as required, including updating PO trackers etc
• Monitor and reconcile client/vendor billing
• Report on campaign pacing, performance and optimisations as needed on platforms such as LinkedIn, Meta, X, and Tiktok
• Supporting the account leads and/or the wider agency leadership team with projects as required, including new business pitching, presentations, MB2B product development and award entries
• Immerses self and team in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and relevant partner agencies; knows client’s products inside out and applies this knowledge to deliver innovative, ambitious client plans and service

THE KEY BEHAVIOURS

• Curious, engaged, passionate and eager to learn about your clients, MB2B and the media industry
• Ability to multi-task across multiple workstreams and/or accounts as required
• Ability to support campaign activation from start to end
• Manage multiple stakeholders - from internal teams, to media partners and of course clients
• Extremely well organised, ensures that deadlines are met, calls and meetings are on time, meeting notes are captured and circulated etc
• Takes on challenging projects/problems and works with the team to find solutions
• Isn’t afraid to work independently or as part of a team to complete projects in the best possible manner
• Spots potential opportunities for new paid social tactics to take to AMs or the wider team for potential future testing on plans
• Sees patterns in data, understands what it means and can translate it into optimisation recommendations to improve performance
• Knows who their broader stakeholder group are and ensures they are kept informed
• Creates helpful client and media partner proposals on a range of topics, not just their own brand / area / expertise

THE KEY SKILLS & EXPERIENCE

• Passion for the media industry
• Strong analytical and problem-solving skills, with solid mathematical understanding  
• Detail-oriented and organized
• Excellent written and verbal communications skills
• Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies
• Ability to multitask and prioritize
• Creative and willing to contribute to brainstorming/strategy sessions
• Positive, professional, enthusiastic, and team-oriented attitude
• Related internship/job experience is a huge plus if no previous experience
• Experience implementing & optimising paid social campaigns across multiple platforms, with a focus on Meta, LinkedIn, TikTok, Twitter. Sprinklr & Mediaocean experience is a plus