Full-Time

Senior Manager

Workato

Workato

501-1,000 employees

Cloud integration software company

Data & Analytics
AI & Machine Learning

$120,000

Benefits, Perks, Equity

Senior

San Francisco, CA, USA

Required Skills
Sales
Segment
Salesforce
Marketing
Requirements
  • At least 6+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
  • Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona
  • Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines
  • A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail
  • Ability to travel up to 30% when travel permits
  • Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
  • Knowledge of Marketo, Salesforce, and other MarTech is preferred
Responsibilities
  • Own and build the overall field marketing program for North America.
  • Ability to identify and curate unique geographically focused campaigns and activities for different cities.
  • Establish and refine repeatable processes, templates, and best practices for regional events.
  • Responsible for tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
  • Partner closely with revenue leaders, sales representatives, and Demand Gen to align on programs and support the team pipeline and revenue goals
  • Collaborate closely with your Events & Field marketing team members to align on events planning and segment strategy.

Workato's mission is to enable companies to tap into the growth mindset and transform their organization with Workato. Wrokato is moved by innovation — a passion to create the best possible way and the drive to continue to make it better.

Company Stage

Series E

Total Funding

$421.2M

Headquarters

Mountain View, California

Founded

2013

Growth & Insights
Headcount

6 month growth

8%

1 year growth

12%

2 year growth

7%

Benefits

Flexible working arrangements

EAP

Health insurance

Stock options

Professional development

PTO

Company events & recreation time