Full-Time
Senior Manager
Field Marketing
Confirmed live in the last 24 hours
AI-powered enterprise automation platform
Senior
San Francisco, CA, USA
- At least 6+ years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
- Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona
- Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines
- A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail
- Ability to travel up to 30% when travel permits
- Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales
- Knowledge of Marketo, Salesforce, and other MarTech is preferred
- Own and build the overall field marketing program for North America.
- Ability to identify and curate unique geographically focused campaigns and activities for different cities.
- Establish and refine repeatable processes, templates, and best practices for regional events.
- Responsible for tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
- Partner closely with revenue leaders, sales representatives, and Demand Gen to align on programs and support the team pipeline and revenue goals
- Collaborate closely with your Events & Field marketing team members to align on events planning and segment strategy.
Workato, an AI-powered enterprise automation platform, stands out in the field of process automation with its emphasis on security, governance, and scalability. This company offers a low-code, no-code experience, making it accessible to a broad range of professionals including those without deep technical skills. Workato's commitment to developing thousands of automation "recipes" positions it as a leader in driving efficiency and innovation in workflow management for over 17,000 distinguished clients.
Company Stage
Series E
Total Funding
$421.2M
Headquarters
Mountain View, California
Founded
2013
6 month growth
↑ 8%1 year growth
↑ 8%2 year growth
↑ 3%Benefits
Flexible working arrangements
EAP
Health insurance
Stock options
Professional development
PTO
Company events & recreation time